2013 Ford Focus Electric Electric Car Review Pros and Cons

The 2013 Ford Focus Electric is a practical, eco-friendly hatchback with a smooth electric drive and 76-mile range, making it ideal for city commuters seeking zero-emission efficiency. Its spacious interior and quick charging (4 hours on 240V) stand out, though limited range and sparse fast-charging infrastructure remain key drawbacks. A solid choice for budget-conscious EV buyers who prioritize affordability over long-distance capability.

Key Takeaways

• Efficient performance: Delivers smooth, quiet rides with 110 MPGe efficiency.
• Limited range: Only 76 miles per charge; plan trips carefully.
• Regen braking: Maximize range using one-pedal driving technique.
• Spacious interior: Roomy cabin with user-friendly tech features.
• Charging time: 30+ hours on 110V; upgrade to 240V for faster charging.
• Affordable pricing: Competitive cost, but check for tax incentives.

Introduction: The 2013 Ford Focus Electric and the Dawn of Affordable EVs

The electric vehicle (EV) revolution didn’t start with a Tesla Roadster or a Nissan Leaf—it began in earnest with a wave of practical, affordable, and mainstream EVs that sought to bring zero-emission driving to the everyday consumer. Among these early pioneers was the 2013 Ford Focus Electric, Ford’s first mass-market all-electric car designed to compete directly with the Nissan Leaf and Chevrolet Volt. Released during a pivotal time in automotive history, the Focus Electric represented Ford’s bold step into the future, offering a fully electric version of its best-selling compact car with the promise of efficiency, reliability, and a familiar driving experience.

At a time when EV infrastructure was still in its infancy and charging stations were scarce, Ford aimed to make the transition to electric driving as seamless as possible. The 2013 Focus Electric wasn’t just about cutting emissions—it was about delivering a practical, city-friendly vehicle with enough range for daily commutes, a comfortable interior, and the kind of technology that Ford customers had come to expect. With a starting MSRP of around $39,200 (before federal and state incentives), it was priced competitively for its segment, though still a significant investment for the average buyer. This review dives deep into what made the 2013 Focus Electric stand out, where it fell short, and whether it remains a viable option for used EV buyers today. Whether you’re considering a pre-owned purchase or just curious about early EV history, this comprehensive analysis covers the pros and cons of one of the first electric Fords.

Design and Exterior: A Familiar Face with a Futuristic Twist

Subtle EV Styling Cues

The 2013 Ford Focus Electric doesn’t scream “electric” from a distance. In fact, at first glance, it looks nearly identical to its gasoline-powered sibling. This was a deliberate design choice by Ford—to make EVs feel normal, not exotic. The most noticeable differences are subtle: a closed-off front grille (since there’s no radiator to cool), unique 17-inch aluminum alloy wheels with low-rolling-resistance tires, and a small “ELECTRIC” badge on the liftgate. The front bumper also features a charging port door on the driver’s side, a cleverly integrated design that doesn’t disrupt the car’s clean lines.

One standout feature is the LED lighting package, which was relatively rare in compact cars at the time. The Focus Electric came standard with LED taillights and daytime running lights, giving it a modern, high-tech appearance. The color palette included unique options like “Tuxedo Black Metallic” and “Ingot Silver,” with a special “Electric Blue” hue reserved exclusively for EV models—a nod to the car’s zero-emission soul.

Aerodynamics and Efficiency

Every design decision in the Focus Electric was made with efficiency in mind. The closed grille reduces drag, and the underbody is fully covered to minimize air turbulence. The car achieves a drag coefficient of 0.29 Cd, which is excellent for a compact hatchback and contributes to better energy efficiency. The 17-inch wheels, wrapped in Michelin Energy Saver A/S tires, are optimized for low rolling resistance, helping to extend range—though they do sacrifice some cornering grip compared to performance-oriented tires.

A practical tip for owners: keeping the tires properly inflated is critical. Underinflated tires can reduce range by up to 10%, so regular pressure checks (especially in colder months) are a must. Ford even included a tire pressure monitoring system (TPMS) as standard equipment.

Size and Practicality

The Focus Electric is a five-door hatchback, offering the same 12.8 cubic feet of cargo space as the gas model behind the rear seats—expanding to 44.8 cubic feet with the rear seats folded. This makes it highly practical for urban dwellers who need to carry groceries, strollers, or weekend gear. The hatchback design also allows for easier loading than a sedan, and the rear doors open wide for child seat installation.

Compared to rivals like the Nissan Leaf (which had a slightly smaller cargo area), the Focus Electric offers a more versatile interior layout. However, the battery pack is mounted under the rear floor, which slightly raises the cargo floor and reduces underfloor storage space. Still, it’s a minor trade-off for the benefit of balanced weight distribution and improved handling.

Interior and Technology: Comfort Meets Cutting-Edge Features

Spacious and Well-Equipped Cabin

Inside, the 2013 Focus Electric delivers a cabin that’s both comfortable and technologically advanced. The interior materials are on par with the standard Focus, featuring soft-touch plastics on the dashboard, cloth or optional leather-trimmed seats, and a driver-focused layout. The seats are supportive for long drives, and the driving position is upright and commanding—ideal for city navigation.

One of the biggest upgrades over the base Focus is the standard SYNC with MyFord Touch infotainment system. This system includes an 8-inch touchscreen, voice commands, Bluetooth connectivity, and access to apps like Pandora and Stitcher. It also features a unique “EV Mode” display that shows real-time energy usage, charging status, and regenerative braking efficiency—helping drivers maximize their range.

EV-Specific Features and Driver Aids

The Focus Electric includes several features tailored to EV drivers. The SmartGauge with EcoGuide is a dual-screen instrument cluster that provides detailed energy flow data. The left screen shows traditional gauges (speed, battery charge), while the right screen offers “Efficiency Leaves”—a gamified feedback system that rewards smooth acceleration and regenerative braking with virtual leaves growing on a vine. While it may sound gimmicky, many drivers found it motivating and helpful in improving driving habits.

Another standout is the EV+ feature, which uses GPS to automatically adjust climate control and battery preconditioning when approaching a saved destination (e.g., home or office). For example, if you’re returning home in winter, the car can preheat the cabin while still plugged in, preserving battery charge for driving. This feature was ahead of its time and is still appreciated by owners today.

Climate Control and Comfort

The Focus Electric comes with automatic climate control, heated front seats, and a heated steering wheel—luxuries not always found in compact EVs. The climate system is electric, so it doesn’t draw power from an engine, but it does impact range. Ford estimates that using the heater can reduce range by up to 20% in cold weather, while the AC has a smaller (5–10%) impact in summer.

Pro tip: Use the “Climate Preconditioning” feature while the car is plugged in. This warms or cools the cabin before you depart, minimizing the need to use energy from the battery. Many owners also recommend using seat heaters instead of cabin heat—it’s more efficient and keeps you just as warm.

Storage and Ergonomics

Interior storage is generous, with a large center console, deep door pockets, and a glovebox. The MyFord Touch screen is intuitive but can be laggy at times—a known issue in early SYNC systems. The voice command system works well for phone and music, but navigating complex menus can be frustrating. Physical buttons for climate and audio controls are still present, which is a plus for usability.

Performance and Driving Experience: Smooth, Quiet, and City-Ready

Electric Powertrain and Acceleration

Under the hood (or rather, under the floor), the 2013 Focus Electric is powered by a 107-kilowatt (143-horsepower) electric motor and a 23-kWh lithium-ion battery pack. It delivers 184 lb-ft of torque from a standstill—a hallmark of electric vehicles—resulting in brisk, linear acceleration. The car goes from 0 to 60 mph in about 9.6 seconds, which is adequate for city driving but not exhilarating.

What it lacks in speed, it makes up for in refinement. The electric motor is whisper-quiet, and the absence of engine noise makes for a serene driving experience. The single-speed transmission is smooth and seamless, with no gear shifts to disrupt the ride. Regenerative braking is strong—especially in “L” mode (low), which allows for near one-pedal driving in stop-and-go traffic. Lifting off the accelerator slows the car significantly, converting kinetic energy back into the battery.

Handling and Ride Quality

Thanks to the low-mounted battery, the Focus Electric has a low center of gravity, which improves stability and reduces body roll in corners. The suspension is tuned for comfort, absorbing bumps and potholes well—a necessity in urban environments. However, the low-rolling-resistance tires can feel a bit numb during aggressive cornering, and the steering is light and somewhat vague, prioritizing ease of use over sportiness.

For daily driving, this setup works perfectly. The Focus Electric feels planted and secure at highway speeds (up to 84 mph, the car’s top speed), though crosswinds can be noticeable due to the car’s relatively light weight (3,640 lbs). The ride is quiet, with minimal wind and road noise—especially compared to gas-powered compacts.

Real-World Range and Efficiency

The EPA-estimated range for the 2013 Focus Electric is 76 miles on a full charge, with a combined MPGe (miles per gallon equivalent) of 105 MPGe (110 city / 99 highway). In real-world conditions, most owners report achieving 60–70 miles in mixed driving, with cold weather reducing that to 50–55 miles. Summer driving with light use of AC can push range closer to 70 miles.

For example, a commute of 30 miles round-trip with occasional errands leaves plenty of margin. But a 100-mile road trip would require careful planning and access to Level 2 or DC fast charging. Ford included a 6.6-kW onboard charger, which is faster than the 3.3-kW charger in the Nissan Leaf. A full charge takes about 3.5 hours on a 240-volt Level 2 charger and up to 20 hours on a standard 120-volt outlet—so investing in a home Level 2 charger is highly recommended.

Regenerative Braking and Driving Modes

The Focus Electric offers two driving modes: “Drive” (D) and “Low” (L). In D mode, regen is moderate—ideal for highway driving. In L mode, regen is aggressive, allowing the car to decelerate sharply without using the brake pedal. Many drivers use L mode exclusively in city traffic, reducing brake wear and increasing energy recovery.

Tip: Practice smooth acceleration and coasting to maximize regen. Jerky inputs waste energy and reduce efficiency. The SmartGauge’s real-time feedback helps drivers learn this skill over time.

Charging, Infrastructure, and Ownership Costs

Charging Options and Times

The 2013 Focus Electric supports both Level 1 (120V) and Level 2 (240V) charging. The standard charging cable (included) plugs into a household outlet, but as mentioned, this method is slow—best reserved for emergencies. For daily use, a Level 2 home charger (240V, 30A) is essential. Installation costs vary ($500–$1,500), but many states offer rebates to offset the expense.

Ford also partnered with ChargePoint to provide free charging for the first two years at select public stations. This was a smart move to ease range anxiety, though coverage was limited outside major cities. Today, owners can use apps like PlugShare or ChargePoint to locate nearby stations. The car supports J1772 Level 2 charging but does not have DC fast charging capability—a significant limitation compared to newer EVs.

Maintenance and Reliability

One of the biggest advantages of EVs is low maintenance. The Focus Electric has no oil changes, no spark plugs, no exhaust system, and fewer moving parts. Ford recommends a “maintenance-free” schedule with only occasional checks of the battery coolant, cabin air filter, and brakes (which last longer due to regenerative braking).

However, battery health is a concern. The 23-kWh lithium-ion pack has shown moderate degradation over time. Most 2013 models still retain 80–85% of original capacity after 10 years, but some have dropped to 70% or lower, especially in hot climates. Ford offered an 8-year/100,000-mile battery warranty, which is now expired for most owners. Used buyers should check battery health with a diagnostic tool or at a Ford dealership.

Total Cost of Ownership

When new, the Focus Electric’s $39,200 price tag was offset by a $7,500 federal tax credit and additional state incentives (e.g., $2,500 in California). After incentives, the net cost was competitive with the Nissan Leaf. Today, used prices range from $7,000 to $12,000, depending on condition and battery health.

Operating costs are low: electricity averages $0.13 per kWh, so a full charge costs about $3.00 (23 kWh x $0.13). Over 10,000 miles, that’s $300 in electricity vs. $1,200+ in gas for a comparable compact car. Insurance is slightly higher due to the car’s tech and battery, but not prohibitively so.

Data Table: 2013 Ford Focus Electric Specifications

Feature	Specification
Motor Power	107 kW (143 hp)
Torque	184 lb-ft
Battery Capacity	23 kWh Lithium-Ion
EPA Range	76 miles
MPGe (City/Hwy/Comb)	110 / 99 / 105
Onboard Charger	6.6 kW
Charge Time (Level 2)	3.5 hours
Top Speed	84 mph
Curb Weight	3,640 lbs
Starting MSRP	$39,200

Safety, Reliability, and Long-Term Value

Safety Ratings and Features

The 2013 Focus Electric received a 5-star overall safety rating from the NHTSA, with 5 stars in frontal and side crash tests. Standard safety features include six airbags, stability control, traction control, and a rearview camera. The car’s rigid body structure and low center of gravity contribute to excellent crash performance.

Ford also included MyKey, a feature that allows owners to set speed and audio volume limits for younger drivers—a unique and practical addition for families. The car lacks advanced driver aids like adaptive cruise control or lane-keeping assist, which are now standard on newer EVs.

Reliability and Common Issues

Overall, the Focus Electric has proven reliable, with few major mechanical issues. Common complaints include:

• SYNC system glitches: Touchscreen freezes or voice commands fail. A software update or module replacement can fix this.
• Charging port door malfunction: The motorized door can fail to open/close. Replacement is straightforward.
• Battery degradation: As noted, capacity loss varies. Avoid extreme temperatures and deep discharges to prolong life.

Ford’s service network is widespread, making repairs accessible. The electric powertrain is robust, with no reported widespread motor or inverter failures.

Resale Value and Market Position

The Focus Electric holds value better than most early EVs, thanks to Ford’s brand reputation and the car’s practicality. It’s not as sought-after as the Tesla Model S, but it’s a solid choice for budget-conscious buyers seeking a reliable used EV. With rising gas prices and growing interest in sustainability, its appeal is increasing.

Conclusion: A Pioneering EV with Lasting Appeal

The 2013 Ford Focus Electric may not have the range or tech of today’s EVs, but it was a groundbreaking vehicle in its time. It proved that electric driving could be practical, comfortable, and accessible—without requiring owners to sacrifice the features they expected from a modern compact car. Its blend of efficiency, technology, and everyday usability made it a standout in the early EV market, and its legacy lives on in Ford’s current lineup, including the Mustang Mach-E and F-150 Lightning.

For buyers today, the Focus Electric offers a compelling value proposition. At under $12,000 used, it’s one of the most affordable ways to enter the EV world. It’s ideal for city drivers, commuters under 60 miles daily, and those with access to home charging. While it lacks DC fast charging and modern driver aids, its low operating costs, minimal maintenance, and proven reliability make it a smart long-term investment.

The pros are clear: excellent urban efficiency, quiet operation, strong regenerative braking, and Ford’s dependable build quality. The cons—limited range, no fast charging, and aging infotainment—are balanced by its affordability and simplicity. For those willing to plan their charging and embrace the quirks of early EVs, the 2013 Focus Electric remains a worthy choice. It’s not just a car; it’s a piece of automotive history—and a testament to Ford’s vision of an electric future.

Frequently Asked Questions

What is the range of the 2013 Ford Focus Electric on a full charge?

The 2013 Ford Focus Electric offers an EPA-estimated range of 76 miles on a full charge, making it suitable for daily commutes and short trips. Real-world range may vary based on driving habits and climate conditions.

How long does it take to charge the 2013 Ford Focus Electric?

Using a 240V Level 2 charger, the 2013 Ford Focus Electric takes about 3–4 hours to fully charge. With a standard 120V household outlet, charging can take up to 20 hours, which is best for overnight use.

What are the main pros and cons of the 2013 Ford Focus Electric electric car?

Pros of the 2013 Ford Focus Electric include smooth acceleration, low running costs, and a quiet cabin. Cons include limited range compared to newer EVs and outdated infotainment features by modern standards.

Is the 2013 Ford Focus Electric eligible for federal tax incentives?

Yes, the 2013 Ford Focus Electric qualifies for a federal tax credit of up to $7,500, depending on your tax liability. Some states may also offer additional rebates or incentives for electric car buyers.

How does the 2013 Ford Focus Electric compare to gas-powered Focus models?

The 2013 Ford Focus Electric delivers instant torque and lower maintenance costs than gas models, thanks to fewer moving parts. However, it has less cargo space due to the battery pack and a higher upfront price.

What safety features does the 2013 Ford Focus Electric include?

The 2013 Ford Focus Electric comes standard with advanced safety features like electronic stability control, multiple airbags, and a rearview camera. It also received a 4-star overall NHTSA safety rating, with strong crash-test results.