Ford Electric Car 2019 Price Review and Key Features Unveiled

The 2019 Ford electric car lineup delivers competitive pricing starting at just $29,120, making it an affordable entry into eco-friendly driving without sacrificing performance. With up to 230 miles of range and fast-charging capability, Ford blends value, innovation, and practicality in its bold push toward electrification.

Key Takeaways

• Affordable pricing: 2019 Ford electric cars start under $30K, ideal for budget-conscious buyers.
• Competitive range: Up to 230 miles per charge, perfect for daily commutes and short trips.
• Fast charging: 80% charge in 30 mins with DC fast charging—maximize convenience.
• Federal tax credit: Save up to $7,500 with eligible purchase—check current incentives.
• Advanced tech: Sync 3 infotainment and driver aids included—no extra cost for key features.
• Low maintenance: Fewer moving parts mean lower long-term ownership costs vs. gas models.

Introduction to Ford’s 2019 Electric Vehicle Lineup

The automotive world in 2019 was buzzing with excitement as legacy automakers began to pivot toward sustainable, zero-emission transportation. Among them, Ford stood out with a bold commitment to electrification, signaling a new era for the American giant. While Tesla had already captured headlines with its all-electric models, Ford’s 2019 electric car strategy focused on leveraging its decades of manufacturing expertise, brand trust, and a growing portfolio of eco-conscious vehicles. The Ford Electric Car 2019 price became a hot topic among consumers, fleet operators, and environmental advocates alike, as the company positioned itself not just as a follower, but as a serious contender in the EV race.

At the heart of Ford’s 2019 electric strategy was the launch of the Ford Focus Electric as its flagship battery-electric vehicle (BEV), alongside early teasers of what would become the Mustang Mach-E — a groundbreaking all-electric SUV that would later redefine Ford’s EV identity. However, in 2019, the spotlight remained firmly on the 2019 Ford Focus Electric, a compact car that aimed to balance affordability, practicality, and modern electric technology. With a starting MSRP that undercut many competitors and a suite of upgraded features, the 2019 model year marked a pivotal moment for Ford’s electrification journey. This comprehensive review delves into the Ford Electric Car 2019 price, key features, performance metrics, charging capabilities, and how it stacked up against rivals — offering a clear picture of what buyers could expect from Ford’s first serious foray into the mass-market EV segment.

2019 Ford Focus Electric: The Core of Ford’s EV Strategy

When discussing the Ford Electric Car 2019 price, the 2019 Ford Focus Electric is the primary model to examine. As Ford’s only fully electric car available for purchase in the U.S. market during that year, the Focus Electric served as the company’s ambassador of electrification — a vehicle designed to prove that EVs could be practical, affordable, and accessible to everyday drivers. Unlike niche luxury EVs, the Focus Electric targeted urban commuters, eco-conscious families, and city dwellers seeking a low-maintenance, zero-emission alternative to gasoline-powered compacts.

Redesigned for 2019: What Changed?

The 2019 Ford Focus Electric received a significant refresh, both inside and out. Ford introduced a more aggressive front fascia, updated LED lighting, and a sleeker aerodynamic profile to improve efficiency. Under the hood (or rather, under the floor), the car featured a 35.5 kWh lithium-ion battery pack — a notable upgrade from the 23 kWh pack in earlier models — which extended the driving range and enhanced overall performance. The exterior redesign wasn’t just cosmetic; it contributed to a drag coefficient of 0.29, helping the car slice through the air more efficiently and reduce energy consumption.

• New front grille with active shutters for better thermal management
• Standard 17-inch aluminum wheels with low-rolling-resistance tires
• Available in four vibrant colors: Oxford White, Shadow Black, Magnetic, and Ingot Silver
• Enhanced LED signature lighting and fog lamps

These updates signaled Ford’s intent to make the Focus Electric not just a green option, but a desirable one — a car that didn’t force buyers to sacrifice style for sustainability.

Interior and Technology Upgrades

Inside, the 2019 Focus Electric embraced Ford’s SYNC 3 infotainment system as standard, offering an 8-inch touchscreen with Apple CarPlay, Android Auto, and voice-activated navigation. The cabin featured premium cloth upholstery, dual-zone automatic climate control, and a 6-way power driver’s seat. One standout feature was the FordPass Connect system, which enabled remote vehicle monitoring, charging status checks, and even pre-conditioning the cabin via smartphone app — a must-have for EV owners in extreme climates.

For example, a commuter in Chicago could use the FordPass app to heat the cabin before leaving home, ensuring a comfortable ride without draining the battery while parked. This level of connectivity was rare in vehicles at this price point, giving the Focus Electric a competitive edge.

Additional interior highlights included:

• Heated front seats and steering wheel
• Rearview camera with dynamic guidelines
• Available B&O Play premium audio system (optional)
• Ample cargo space: 13.2 cubic feet (expandable with fold-down rear seats)

These features made the Focus Electric not just an eco-friendly choice, but a well-rounded daily driver suitable for families, students, and professionals alike.

Ford Electric Car 2019 Price: Breakdown and Affordability

One of the most compelling aspects of the Ford Electric Car 2019 price was its competitive positioning in the market. Ford priced the 2019 Focus Electric to undercut many rivals while offering a robust set of standard features. The MSRP (Manufacturer’s Suggested Retail Price) started at $39,995, making it one of the most affordable long-range compact EVs available in 2019.

Price Comparison with Key Competitors

To understand the value proposition, consider how the 2019 Focus Electric stacked up against other EVs in its class:

• Chevrolet Bolt EV: Starting at $37,495 (slightly lower, but similar range)
• Nissan Leaf Plus: Starting at $38,510 (longer range, but less standard tech)
• Hyundai Ioniq Electric: Starting at $30,315 (cheaper, but shorter range and less power)
• Kia Niro EV: Starting at $38,500 (similar price, crossover body style)

While the Bolt EV had a slight price advantage, the Focus Electric offered a more refined interior, better infotainment system, and Ford’s extensive dealership network — a critical factor for maintenance, service, and warranty claims. For buyers prioritizing brand trust and service accessibility, the $2,500 premium over the Bolt was often justified.

Federal and State Incentives: Lowering the Effective Cost

One of the biggest selling points of the Ford Electric Car 2019 price was its eligibility for federal and state incentives. Buyers could claim a $7,500 federal tax credit, reducing the effective price to $32,495. Many states, such as California, Colorado, and New York, offered additional rebates:

• California Clean Vehicle Rebate Project (CVRP): Up to $2,000
• New York Drive Clean Rebate: Up to $2,000
• Colorado EV Tax Credit: $5,000 (income-based)

When combined, these incentives could bring the out-of-pocket cost down to $27,495 or less — putting the Focus Electric in direct competition with mid-range gasoline compacts like the Honda Civic or Toyota Corolla, but with zero tailpipe emissions and lower operating costs.

Tip: Always check your state’s EV incentive portal before purchasing. Incentives can change annually, and some programs have income caps or vehicle eligibility requirements.

Lease and Financing Options

Ford also offered competitive lease deals. In 2019, a 36-month lease on the Focus Electric started at $299 per month with $2,599 due at signing, with an annual mileage allowance of 10,500 miles. This made it an attractive option for urban drivers who didn’t want to commit to long-term ownership. Additionally, Ford Credit provided low APR financing (as low as 0.9% for 36 months) for qualified buyers, further enhancing affordability.

Performance, Range, and Charging: What the Numbers Say

When evaluating the Ford Electric Car 2019 price, performance and efficiency metrics are just as important as the sticker price. The 2019 Focus Electric delivered solid specs for its class, balancing daily usability with eco-friendly driving dynamics.

Powertrain and Acceleration

The Focus Electric was powered by a 143-horsepower electric motor generating 184 lb-ft of torque, delivering instant acceleration thanks to the nature of electric drivetrains. Unlike internal combustion engines, EVs produce peak torque at zero RPM, resulting in a smooth, responsive drive — especially in stop-and-go city traffic.

• 0–60 mph: 7.5 seconds — competitive for a compact EV
• Top speed: 84 mph (electronically limited for efficiency)
• Regenerative braking with adjustable levels (via paddle shifters)

The regenerative braking system allowed drivers to recapture energy during deceleration, extending range and reducing brake wear. In Low mode, coasting felt natural; in High mode, one-pedal driving was possible in many scenarios — a feature that many EV owners came to love.

Range and Efficiency

The 2019 Focus Electric offered an EPA-estimated 115 miles of range on a full charge. While this was less than the 238-mile range of the Bolt EV or the 226 miles of the Leaf Plus, it was more than sufficient for most daily commutes. According to the U.S. Department of Energy, the average American drives 37 miles per day, meaning the Focus Electric could handle a full week of driving on just two or three charges.

Efficiency was rated at 107 MPGe (combined), translating to about 31 kWh per 100 miles. For context, this meant an annual energy cost of approximately $550 (based on $0.13/kWh), compared to $1,500+ for a gas-powered car averaging 25 mpg.

Charging Options and Times

The Focus Electric supported multiple charging levels:

• Level 1 (120V household outlet): 20+ hours for full charge
• Level 2 (240V home charger): ~5.5 hours for full charge
• DC Fast Charging (CCS combo): 80% charge in 30 minutes

Ford included a 240V home charging station (valued at $700) with every purchase — a major perk that eliminated the need for buyers to install a charger separately. The DC fast charging capability was a game-changer for road trips, allowing drivers to top up during a lunch break or shopping trip.

Practical Tip: Use public Level 2 chargers at workplaces, malls, or city parking garages to “top off” during the day. This “opportunity charging” can add 10–20 miles of range per hour, reducing the need for overnight charging.

Technology and Safety Features: Beyond the Basics

The 2019 Focus Electric wasn’t just about saving the planet — it was also packed with advanced technology and safety systems to protect drivers and passengers. Ford positioned the car as a smart, connected vehicle, not just a green one.

Infotainment and Connectivity

At the center of the dashboard was the SYNC 3 system, which included:

• 8-inch capacitive touchscreen with pinch-to-zoom
• Voice-activated navigation with real-time traffic
• Apple CarPlay and Android Auto (wired)
• Wi-Fi hotspot (up to 10 devices, via FordPass)
• Over-the-air updates for software improvements

The system was intuitive and responsive, with large icons and minimal lag. The integration with FordPass allowed remote start, climate control, and charging scheduling — essential for maximizing battery life and comfort.

Advanced Driver Assistance Systems (ADAS)

Standard safety features included:

• Forward Collision Warning with Automatic Emergency Braking
• Lane-Keeping System with Lane Departure Warning
• Blind Spot Monitoring with Cross-Traffic Alert
• Adaptive Cruise Control (optional)
• Rear Parking Sensors and Camera

The adaptive cruise control was particularly useful on highways, maintaining a safe distance from the car ahead and even bringing the vehicle to a complete stop in traffic. For families, these features provided peace of mind, especially in congested urban environments.

Smart Energy Management

Ford’s EV Power Flow Display showed real-time energy usage, helping drivers optimize efficiency. For example, the system could indicate when the HVAC system was drawing excess power, prompting the driver to reduce fan speed or use seat heaters instead. This “gamified” energy use, encouraging eco-friendly habits without compromising comfort.

How the 2019 Focus Electric Stands Against Competitors

To truly evaluate the Ford Electric Car 2019 price, it’s essential to compare it against the competition across key categories: price, range, tech, and ownership experience.

Comparison Data Table

Model	Starting MSRP	EPA Range (miles)	MPGe (Combined)	DC Fast Charging	Home Charger Included
2019 Ford Focus Electric	$39,995	115	107	Yes (CCS)	Yes
2019 Chevrolet Bolt EV	$37,495	238	119	Yes (CCS)	No
2019 Nissan Leaf Plus	$38,510	226	112	Yes (CHAdeMO)	No
2019 Hyundai Ioniq Electric	$30,315	124	136	Yes (CCS)	No
2019 Kia Niro EV	$38,500	239	112	Yes (CCS)	No

While the Focus Electric had a shorter range than the Bolt EV and Niro EV, it offered unique advantages:

• Free home charger installation — saving buyers $500–$1,000
• Better infotainment system (SYNC 3 vs. Bolt’s outdated interface)
• More refined ride and handling (Ford’s chassis tuning)
• Stronger dealer network for service and support

For buyers prioritizing convenience, connectivity, and brand reliability, the Focus Electric provided excellent value — especially when factoring in incentives and included perks.

Conclusion: Is the 2019 Ford Electric Car Worth It?

The Ford Electric Car 2019 price and feature set made the 2019 Focus Electric a compelling option in a rapidly evolving EV market. While it didn’t lead the pack in range, it delivered a balanced package of affordability, technology, safety, and practicality. At a starting price of $39,995 — and as low as $27,495 with incentives — it offered a cost-effective entry point into electric mobility, backed by Ford’s century-long reputation for quality and service.

For city dwellers, daily commuters, and eco-conscious families, the Focus Electric was more than just a car — it was a statement of values: sustainability, innovation, and smart spending. The inclusion of a home charger, robust infotainment, and advanced safety systems set it apart from budget EVs, while its competitive pricing kept it accessible.

Looking ahead, the 2019 model served as a bridge between Ford’s past and future. It laid the groundwork for the Mustang Mach-E and F-150 Lightning, proving that Ford could deliver compelling EVs without sacrificing its core strengths. As the automotive world accelerates toward electrification, the 2019 Focus Electric remains a testament to Ford’s commitment to innovation — and a smart choice for anyone considering the switch to electric.

Whether you’re comparing the Ford Electric Car 2019 price to gas-powered alternatives or other EVs, one thing is clear: Ford delivered a vehicle that was not just green, but great. And in the world of electric mobility, that’s exactly what buyers needed.

Frequently Asked Questions

What is the starting price of the Ford electric car 2019 models?

The 2019 Ford Focus Electric starts at an MSRP of $29,120, making it one of Ford’s most affordable electric car options. This price reflects post-federal tax incentives and positions it competitively in the compact EV market.

Are there any tax incentives included in the Ford electric car 2019 price?

Yes, the 2019 Ford Focus Electric qualifies for a federal tax credit of up to $7,500, which can significantly reduce the effective purchase price. State-level incentives may further lower the cost depending on your location.

How does the 2019 Ford electric car’s price compare to rivals like the Nissan Leaf?

The 2019 Ford Focus Electric is priced slightly higher than the base Nissan Leaf but offers comparable features and a more refined interior. Its pricing strategy targets buyers prioritizing Ford’s brand reputation and driving dynamics.

What key features justify the Ford electric car 2019 price point?

The Focus Electric includes a 100-kW electric motor, 143-mile range, and SYNC 3 infotainment with Apple CarPlay/Android Auto. Standard safety tech like automatic emergency braking adds value to its price tag.

Is the Ford electric car 2019 price negotiable at dealerships?

While MSRP is fixed, dealerships may offer discounts, rebates, or special financing to align with regional demand. Always negotiate or check for manufacturer incentives to optimize the final price.

Does the 2019 Ford electric car price include charging equipment?

The purchase includes a Level 1 charger (120V), but a Level 2 (240V) home charger requires an additional investment. Ford partners with third-party providers to streamline installation for buyers.