Ford Electric Car Hatchback 2014 New Price Revealed

The 2014 Ford electric car hatchback arrives with a competitive new price, making eco-friendly driving more accessible than ever. Packed with modern tech and an efficient electric powertrain, this hatchback delivers impressive value for urban commuters and green enthusiasts alike. Ford’s pricing strategy positions it as a top contender in the growing EV market.

Key Takeaways

• Affordable pricing: 2014 Ford electric hatchback starts under $30K, boosting EV accessibility.
• Tax incentives: Buyers may qualify for federal and state rebates, lowering net cost.
• Low maintenance: Electric drivetrain reduces long-term service expenses vs. gas models.
• Compact efficiency: Ideal for urban commuting with 80-mile estimated range per charge.
• Charging convenience: Standard 120V charger included; 240V option cuts recharge time.
• Tech-ready: Sync infotainment and smartphone integration enhance driving experience.

The Rise of Electric Vehicles: Ford’s 2014 Electric Hatchback Makes Waves

The electric vehicle (EV) market has undergone a seismic shift over the past decade, evolving from a niche segment to a mainstream transportation solution. As environmental awareness grows and governments worldwide implement stricter emissions standards, automakers have responded with innovative electric models designed to meet diverse consumer needs. Ford, a legacy automaker with over a century of experience, stepped boldly into the EV space with its 2014 electric hatchback, offering an accessible, efficient, and stylish alternative to traditional gasoline-powered vehicles. This model, the Ford Focus Electric, marked a significant milestone in Ford’s electrification journey and set a new standard for affordable electric hatchbacks.

When the Ford electric car hatchback 2014 new price was revealed, it sent ripples through the automotive world. Priced competitively and backed by Ford’s reputation for reliability, the Focus Electric emerged as a compelling option for urban commuters, environmentally conscious drivers, and tech-savvy buyers. Unlike earlier EVs that often sacrificed range, comfort, or practicality, the 2014 Focus Electric combined a sleek hatchback design with cutting-edge battery technology, intuitive infotainment, and a price point that made electric mobility attainable for more consumers. In this comprehensive guide, we’ll explore the key features, performance metrics, pricing structure, market positioning, and real-world ownership experience of this groundbreaking vehicle.

Overview of the 2014 Ford Focus Electric: Design and Features

Exterior and Interior Design: Where Style Meets Functionality

The 2014 Ford Focus Electric retained the popular hatchback silhouette of its gasoline-powered sibling but incorporated several EV-specific design cues. The most noticeable change was the closed-off grille, which reduced aerodynamic drag and eliminated the need for a traditional radiator. The front bumper featured a distinctive LED lighting signature, while the rear hatch included a unique “Electric” badge and a charging port discreetly integrated into the driver’s side fender.

Inside, the cabin maintained the Focus’s reputation for quality materials and ergonomic layout. The dashboard featured a 10.1-inch MyFord Touch display, a significant upgrade over the standard Focus models at the time. The interior offered seating for five, with a surprisingly spacious rear bench for a compact hatchback. Trunk space measured 14.5 cubic feet—slightly less than the gasoline version due to the battery pack—but still competitive within the segment.

Technology and Connectivity: A Digital Driving Experience

Ford’s 2014 Focus Electric was a tech-forward vehicle that catered to the connected lifestyle. The SYNC with MyFord Touch system provided voice-activated control over navigation, climate, and entertainment systems. Drivers could use the FordPass app to remotely monitor battery status, pre-condition the cabin, and locate charging stations—a feature that was ahead of its time in 2014.

• Smartphone integration via SYNC AppLink (compatible with iOS and Android)
• Regen braking display showing energy recovery in real time
• EcoRoute navigation that calculated the most energy-efficient path
• 120V portable charging cord included as standard

One practical tip for owners: use the ChargePoint integration in the navigation system to find compatible public chargers and even reserve charging spots in advance—particularly useful during road trips.

Safety and Driver Assistance Features

Safety was a top priority, with the 2014 Focus Electric earning a 5-star overall rating from the National Highway Traffic Safety Administration (NHTSA). Standard safety features included:

• AdvanceTrac with electronic stability control
• Front, side, and curtain airbags
• Rearview camera with dynamic guidelines
• Parking sensors (front and rear)

The vehicle also featured a unique “EV Sound” system—a low-volume alert that activated at speeds below 19 mph to warn pedestrians of the car’s presence, addressing concerns about the near-silent operation of EVs at low speeds.

Performance and Efficiency: How the 2014 Focus Electric Stacks Up

Battery and Motor Specifications

At the heart of the 2014 Ford Focus Electric was a 23 kWh lithium-ion battery pack developed in partnership with LG Chem. This battery powered a permanent-magnet electric motor that produced 143 horsepower and 184 lb-ft of torque—instant torque that made for brisk acceleration from a standstill. Unlike internal combustion engines, the Focus Electric delivered maximum torque at zero RPM, resulting in a smooth, responsive driving experience.

The battery pack was liquid-cooled and mounted beneath the floor, which lowered the car’s center of gravity and improved handling. Ford claimed a range of 76 miles on a full charge under ideal conditions, based on EPA estimates. While this may seem modest compared to modern EVs, it was competitive in the 2014 market, especially for daily commutes under 50 miles.

Charging Options and Real-World Range

The 2014 Focus Electric supported both Level 1 (120V) and Level 2 (240V) charging:

• Level 1 (120V): 20+ hours for a full charge (ideal for overnight home charging)
• Level 2 (240V): Approximately 3.5 hours with a 6.6 kW onboard charger

For example, a driver who commutes 30 miles daily could fully recharge overnight using a standard household outlet. However, investing in a home Level 2 charger (available through Ford’s network of certified installers) reduced charge time significantly and ensured the battery was always ready.

Real-world range varied based on driving habits, terrain, and climate. In mild conditions with moderate use of climate control, drivers often achieved 65–70 miles. However, in cold weather (below 32°F), range could drop by 20–30% due to battery inefficiency and cabin heating demands. A practical tip: precondition the cabin while the car is still plugged in to preserve battery range.

Performance Metrics and Driving Experience

The Focus Electric accelerated from 0 to 60 mph in about 9.8 seconds—slightly slower than the gasoline Focus but with smoother, quieter power delivery. The car handled well thanks to its balanced weight distribution (57/43 front/rear) and low center of gravity. Regenerative braking was strong and could be adjusted via steering-wheel paddles, allowing drivers to maximize energy recovery in city traffic.

One unique feature was the Braking Coach, which provided real-time feedback on braking efficiency to encourage eco-friendly driving habits. Over time, this feature helped drivers extend range by up to 10% through smoother deceleration.

Ford Electric Car Hatchback 2014 New Price: Breakdown and Value Analysis

MSRP and Trim Levels

The Ford electric car hatchback 2014 new price started at $35,200 (MSRP) for the base model. This price included:

• Full LED lighting
• 17-inch alloy wheels
• MyFord Touch infotainment
• Heated front seats
• Remote start

There was only one trim level available, which simplified the buying decision but limited customization options. However, Ford offered several packages:

• Technology Package ($1,495): Added voice-activated navigation, HD Radio, and ambient lighting
• Comfort Package ($995): Included heated steering wheel, dual-zone climate control, and auto-dimming mirrors

The fully loaded model, with both packages, reached approximately $37,690 before incentives.

Federal and State Incentives: Reducing the Effective Cost

One of the most compelling aspects of the 2014 Focus Electric was the availability of financial incentives. Buyers could claim a federal tax credit of $7,500, which effectively reduced the base price to $27,700. Many states offered additional rebates:

• California: $2,500 Clean Vehicle Rebate Project (CVRP)
• Maryland: $2,000 excise tax credit
• Massachusetts: $2,500 MOR-EV program
• Oregon: $1,500 rebate

For example, a California buyer could reduce the effective price to as low as $25,200—making it competitive with mid-range gasoline hatchbacks like the Honda Fit or Toyota Yaris. Ford also partnered with utility companies in select markets to offer free home charger installations, further lowering ownership costs.

Lease and Financing Options

Ford Credit offered attractive lease deals in 2014, with some regions advertising:

• $249 per month for 36 months
• $1,999 due at signing
• 10,500 miles per year

These leases often included the federal tax credit, which Ford applied as a down payment, reducing out-of-pocket costs. Financing rates were also favorable, with APRs as low as 1.9% for qualified buyers. A practical tip: compare lease vs. purchase scenarios using Ford’s online payment estimator, factoring in tax credits and long-term ownership costs.

Market Positioning and Competitive Landscape in 2014

Key Competitors: How the Focus Electric Compared

In 2014, the electric hatchback market was still emerging, with limited options. The Focus Electric competed directly with:

• Nissan Leaf (starting at $28,800 after federal credit)
• Chevrolet Spark EV (starting at $19,995 after credit, but only available in select states)
• Smart Fortwo Electric Drive (starting at $25,000 after credit)

Compared to the Nissan Leaf, the Focus Electric offered a more premium interior, better infotainment, and superior ride quality. However, the Leaf had a longer range (84 miles) and a larger dealer network. The Spark EV had a lower price but a cramped cabin and limited availability. The Smart EV was tiny and impractical for most families.

Ford’s advantage was its brand recognition and dealer support. Unlike smaller EV makers, Ford had service centers nationwide, making maintenance and repairs more convenient.

Target Audience and Sales Performance

The 2014 Focus Electric primarily appealed to:

• Urban professionals seeking a reliable, low-emission commute
• Tech enthusiasts drawn to advanced infotainment and connectivity
• Eco-conscious families needing a practical second car

Sales were modest but steady—approximately 1,700 units sold in 2014, with strong demand in California, Oregon, and Washington. Ford’s strategy focused on fleet sales and corporate partnerships, supplying vehicles to companies like Google and Zipcar for employee and car-sharing programs.

Dealer Experience and Test Drives

Ford dealers received special training on EV technology, and many offered complimentary test drives with charging tutorials. A practical tip: when visiting a dealership, ask for a charging demonstration to understand how the car connects to Level 2 stations and how the battery management system works. Some dealers also provided free charging at their facilities during the first year of ownership.

Ownership Experience and Long-Term Value

Reliability and Maintenance

The 2014 Focus Electric proved to be a reliable vehicle, with fewer moving parts than gasoline models. There were no oil changes, spark plugs, or exhaust systems to maintain. The primary maintenance items included:

• Brake pad replacements (less frequent due to regenerative braking)
• Tire rotations and alignments
• HVAC filter changes
• 12V auxiliary battery checks

Ford offered an 8-year/100,000-mile battery warranty, which was standard for the industry at the time. Many owners reported minimal battery degradation after 5 years, with capacity retention above 85%.

Resale Value and Depreciation

Like most EVs, the Focus Electric experienced higher depreciation than gasoline models. By 2020, a well-maintained 2014 model typically sold for $8,000–$10,000 on the used market. However, this was still favorable compared to early EVs like the Mitsubishi i-MiEV, which lost value rapidly. The strong resale value was attributed to Ford’s brand equity and the car’s reputation for durability.

A practical tip: when buying a used Focus Electric, verify the battery’s state of health using a diagnostic tool or Ford dealership service. Ask for maintenance records to ensure the battery coolant was flushed every 100,000 miles as recommended.

Community and Support

Ford fostered a strong owner community through the Focus Electric Owner Forum and social media groups. Owners shared tips on:

• Maximizing range through hypermiling techniques
• Finding free charging locations
• Upgrading infotainment software

Ford also issued over-the-air updates to improve battery management and add new features, demonstrating a commitment to long-term customer satisfaction.

Data Table: 2014 Ford Focus Electric vs. Key Competitors

Feature	Ford Focus Electric	Nissan Leaf	Chevrolet Spark EV
Base MSRP	$35,200	$35,200	$26,685
Federal Tax Credit	$7,500	$7,500	$7,500
Effective Starting Price	$27,700	$27,700	$19,185
EPA Range	76 miles	84 miles	82 miles
Charging Time (Level 2)	3.5 hours	4 hours	7 hours
Infotainment System	MyFord Touch	Carwings	Chevrolet MyLink
Warranty (Battery)	8 years/100,000 miles	8 years/100,000 miles	8 years/100,000 miles

Conclusion: The 2014 Ford Focus Electric’s Lasting Legacy

The Ford electric car hatchback 2014 new price of $35,200 was more than just a number—it represented Ford’s bold entry into the electric mobility era. While the Focus Electric’s 76-mile range seems modest today, it was a practical solution for the daily driving needs of most Americans in 2014. More importantly, the vehicle delivered on Ford’s promise of affordable innovation, combining a premium interior, advanced technology, and a competitive price point with the benefits of electric propulsion.

Over the years, the Focus Electric has proven its durability, with many units still on the road a decade later. It laid the groundwork for Ford’s future EVs, including the Mustang Mach-E and F-150 Lightning, by establishing a reputation for quality and customer support. For buyers in 2014, the Focus Electric was not just a car—it was a statement about embracing a cleaner, quieter, and more efficient future.

Today, as the EV market expands with longer-range models and faster charging infrastructure, the 2014 Focus Electric stands as a testament to Ford’s early commitment to electrification. Whether you’re a collector of early EVs, an eco-conscious driver, or simply curious about automotive history, this hatchback remains a noteworthy chapter in the evolution of electric mobility. As Ford continues to innovate, the lessons learned from the Focus Electric will undoubtedly shape the next generation of electric vehicles—proving that the journey toward sustainable transportation began with pioneers like this remarkable 2014 hatchback.

Frequently Asked Questions

What is the new price of the 2014 Ford electric car hatchback?

The 2014 Ford Focus Electric hatchback had an original MSRP of around $35,000–$39,000 before incentives, depending on trim and options. This pricing positioned it competitively against other electric hatchbacks of its era, like the Nissan Leaf.

Does the 2014 Ford Focus Electric qualify for tax credits or rebates?

Yes, the 2014 Ford electric car hatchback was eligible for a $7,500 federal tax credit in the U.S., with additional state/local incentives possible. These credits significantly reduced the effective purchase price for qualifying buyers.

How does the 2014 Ford electric hatchback compare to newer EV models in price?

The 2014 Ford Focus Electric’s price was higher than today’s entry-level EVs but offered similar hatchback practicality. Modern EVs now provide longer range and tech features at more competitive price points.

What factors affected the 2014 Ford electric car hatchback’s new price?

The Ford electric car hatchback 2014 new price reflected battery tech, limited production scale, and premium features like DC fast charging. Dealership markups and regional demand also influenced final pricing.

Was the 2014 Focus Electric available for lease, and how did that impact cost?

Yes, Ford offered lease deals (often $200–$300/month) to offset the high upfront price. These programs made the 2014 electric hatchback more accessible to budget-conscious drivers.

Are there hidden costs when buying the 2014 Ford electric car hatchback?

While the new price included standard features, buyers might face added costs for home charger installation or extended warranties. Maintenance savings on EVs often balanced these long-term expenses.