Ford Focus Electric Car Price What You Need to Know

The Ford Focus Electric offers an affordable entry into eco-friendly driving, with a competitive starting price that undercuts many rivals in the compact EV segment. Packed with standard features and backed by Ford’s reputation for reliability, the Ford Focus Electric car price delivers strong value for budget-conscious buyers seeking zero-emission performance and low long-term costs.

Key Takeaways

• Compare trims: Choose the right Ford Focus Electric model to match your budget and needs.
• Check incentives: Federal and state rebates can significantly lower the effective purchase price.
• Factor charging costs: Home charger installation adds upfront cost but saves long-term fuel expenses.
• Review lease options: Monthly payments may be lower than buying, with added flexibility.
• Assess depreciation: Electric vehicles lose value faster—consider long-term ownership or leasing.
• Verify availability: Limited stock in some regions may affect pricing and delivery timelines.

The Rise of Electric Vehicles and the Ford Focus Electric

The automotive world is undergoing a seismic shift, and at the heart of this transformation lies the electric vehicle (EV). With growing concerns about climate change, rising fuel costs, and advancements in battery technology, more drivers are considering electric cars as a viable and sustainable alternative to traditional internal combustion engines. Among the early entrants in the mainstream EV market was the Ford Focus Electric, a bold step by one of America’s most iconic automakers into the realm of zero-emission transportation. Launched in 2011, the Focus Electric was Ford’s answer to the growing demand for compact, affordable, and eco-friendly vehicles. While it was discontinued after the 2018 model year, the Focus Electric remains a pivotal model for understanding Ford’s journey into electrification and what it means for consumers today.

If you’re researching the Ford Focus Electric car price, you’re likely weighing several factors: initial cost, long-term savings, available incentives, and how it compares to newer EV models on the market. Whether you’re a first-time EV buyer or a seasoned green driver, understanding the pricing landscape of the Focus Electric—both when it was new and as a used option today—can help you make a smarter, more informed decision. This comprehensive guide will break down everything you need to know about the Ford Focus Electric’s pricing, from its original MSRP to current resale values, financing options, tax credits, and how it stacks up against competitors. We’ll also explore the real-world cost of ownership, including charging, maintenance, and depreciation, so you can determine if this once-promising EV fits your lifestyle and budget.

Original Pricing and Trim Options of the Ford Focus Electric

When the Ford Focus Electric first hit the U.S. market in 2011, it entered a landscape dominated by the Nissan Leaf and the Chevrolet Volt. Ford positioned the Focus Electric as a premium compact EV, emphasizing its American heritage, advanced technology, and competitive range. The initial pricing reflected its status as a cutting-edge vehicle with high-end features, but also revealed Ford’s strategy to compete with established players.

Base MSRP and Trim Levels

The Ford Focus Electric was offered in a single trim level during most of its production run, simplifying the buying process but limiting customization. The base MSRP at launch in 2011 was $39,200, which was slightly higher than the Nissan Leaf’s starting price of $32,780. However, Ford justified the premium with a more upscale interior, a higher level of standard features, and a more refined driving experience. Over the years, the price fluctuated slightly due to updates and market conditions:

• 2011–2012: $39,200
• 2013–2014: $35,200 (after federal tax credit adjustment)
• 2015–2016: $31,800 (price reduced to improve competitiveness)
• 2017–2018: $30,600 (final years saw aggressive discounting)

Unlike the gasoline-powered Focus, which had multiple trims (S, SE, SEL, Titanium), the Electric version was only available in a single high-spec configuration, similar to the Titanium trim. This meant buyers got features like:

• Leather-trimmed seats
• SYNC with MyFord Touch infotainment system
• Rearview camera
• Keyless entry and push-button start
• 17-inch aluminum wheels
• Regenerative braking system with driver-selectable modes

Standard Features That Justified the Price

Ford didn’t skimp on features. The Focus Electric came with a robust list of standard tech and comfort amenities, including a 10.1 kWh lithium-ion battery pack (later upgraded to 33.5 kWh in 2017), a 6.6 kW onboard charger, and a 6.6 kW Level 2 charging cable. It also included Ford’s MyFord Mobile app, which allowed owners to monitor charging status, pre-condition the cabin remotely, and locate nearby charging stations via smartphone. These features were rare in EVs at the time and helped justify the higher price tag compared to some competitors.

For example, while the 2013 Nissan Leaf S started at $28,800, it lacked leather seats, a rearview camera, and a premium audio system—all standard on the Focus Electric. This made the Ford a more appealing choice for buyers seeking a luxurious EV experience without stepping into the luxury segment.

Federal and State Incentives: How Much Could You Actually Save?

One of the most critical factors in determining the real cost of the Ford Focus Electric was the availability of government incentives. These tax credits and rebates significantly reduced the effective purchase price, making the EV more competitive with gas-powered cars and even cheaper in some cases when factoring in long-term fuel savings.

Federal Tax Credit: Up to $7,500

The U.S. federal government offered a non-refundable tax credit of up to $7,500 for qualifying electric vehicles under the Energy Policy Act of 2005. The Ford Focus Electric was fully eligible for this credit, provided the buyer had sufficient tax liability to claim it. For example:

• A buyer with a 2015 Focus Electric priced at $31,800 could reduce their effective cost to $24,300 after claiming the full credit.
• Even if the buyer didn’t owe $7,500 in taxes, they could apply the credit to future tax years (carryforward) up to 5 years.

However, it’s important to note that the federal tax credit began phasing out once Ford sold 200,000 qualifying EVs in the U.S. Since Ford reached this threshold in 2019, the Focus Electric no longer qualifies for the federal tax credit for new purchases. But for buyers purchasing a used Focus Electric from 2011–2018, the credit is no longer available—though some states still offer rebates on used EVs.

State and Local Incentives

Beyond the federal credit, many states and municipalities offered additional incentives, making the Focus Electric even more affordable. Examples include:

• California: Clean Vehicle Rebate Project (CVRP) offered up to $2,500 for new EVs, and $1,500 for used EVs (depending on income).
• New York: Drive Clean Rebate provided up to $2,000 for qualifying vehicles.
• Colorado: Up to $5,000 state tax credit (phased out in 2023).
• Oregon: $2,500 rebate for new EVs and $1,500 for used.

Some utility companies also offered rebates. For instance, PG&E in California provided a $1,000 rebate for installing a Level 2 charger at home—ideal for Focus Electric owners who wanted faster charging. When stacked, these incentives could reduce the total effective price of a new Focus Electric by $10,000 or more, bringing it close to or even below the price of a similarly equipped gasoline Focus.

Example: Total Incentive Breakdown (2015 Model)

Let’s say you bought a 2015 Focus Electric in California:

• MSRP: $31,800
• Federal tax credit: -$7,500
• California CVRP: -$2,500
• Utility rebate for charger: -$1,000
• Total effective price: $20,800

This made the Focus Electric one of the most affordable EVs on the market during its peak years, especially for buyers in incentive-rich states.

Used Ford Focus Electric: Current Resale Prices and Value Retention

With the Focus Electric discontinued in 2018, today’s buyers are primarily looking at the used market. Understanding current resale values is crucial for determining whether the car offers good value for money, especially when compared to newer EVs with longer ranges and faster charging.

Current Resale Prices by Model Year

As of 2024, used Ford Focus Electric prices vary significantly based on model year, mileage, condition, and location. Here’s a general breakdown based on data from Kelley Blue Book (KBB), Edmunds, and CarGurus:

• 2011–2013 models: $5,000 – $8,000 (lower range: 76 miles; older battery tech)
• 2014–2016 models: $7,000 – $11,000 (improved battery, better features)
• 2017–2018 models: $10,000 – $14,000 (33.5 kWh battery, 115-mile EPA range)

Prices in California, Oregon, and Washington tend to be higher due to higher EV adoption and demand. In contrast, prices in the Midwest or South may be 10–15% lower.

Factors Affecting Resale Value

Several factors influence how much a used Focus Electric is worth:

• Battery Health: The most critical factor. Lithium-ion batteries degrade over time. A 2015 model with 80% battery capacity (measured via OBD2 scanner) will be worth more than one with 60%. Ask for a battery health report or use a diagnostic tool like Scan My Tesla (compatible with Ford EVs).
• Mileage: Low-mileage examples (under 50,000 miles) command higher prices.
• Charging History: Frequent Level 3 (DC fast) charging accelerates battery wear. Look for owners who primarily used Level 2 or Level 1.
• Service Records: Cars with full dealer service history are more desirable.
• Location: EVs sell faster in states with high electricity-to-gas price ratios (e.g., California, where electricity is relatively cheap).

Tips for Buying a Used Focus Electric

• Get a Pre-Purchase Inspection: Have a certified mechanic or EV specialist check the battery, motor, and charging system. Look for signs of water damage (common in older Leafs and Focuses).
• Check the Charging Cable: The original 6.6 kW cable is valuable. Some sellers remove it to resell separately.
• Verify Software Updates: Ensure the car has received all available firmware updates, especially for the MyFord Mobile app and charging systems.
• Negotiate Based on Range: A 2018 model with 115-mile range is worth more than a 2012 with 76 miles. Use range as a bargaining chip.

For example, a 2018 Focus Electric with 45,000 miles, 92% battery health, and full service records might list for $13,500 but could be negotiated down to $11,500 if the seller is motivated. That’s a great value for a reliable, tech-packed EV with modern features.

Total Cost of Ownership: Beyond the Sticker Price

When evaluating the Ford Focus Electric car price, it’s essential to look beyond the purchase price and consider the total cost of ownership (TCO). EVs often have lower operating costs than gasoline cars, but factors like charging, maintenance, and depreciation can vary.

Fuel and Charging Costs

The average U.S. household pays about $0.15 per kWh for electricity. The Focus Electric has a 33.5 kWh battery (2017–2018) and an EPA-estimated 115 miles of range. That means:

• Cost per charge: 33.5 kWh × $0.15 = $5.03
• Cost per mile: $5.03 ÷ 115 miles = 4.4 cents per mile

Compare that to a gasoline-powered Focus with 30 mpg and $3.50/gallon gas:

• Cost per mile: $3.50 ÷ 30 = 11.7 cents per mile

Over 15,000 miles per year, the Focus Electric saves about $1,100 annually on fuel. In California, where electricity is $0.25/kWh, the savings are still $870/year.

Maintenance and Repairs

EVs have fewer moving parts, so maintenance is cheaper. The Focus Electric doesn’t need oil changes, spark plugs, or exhaust systems. Typical annual maintenance costs:

• Focus Electric: $300–$500/year (tires, brakes, cabin filters, software updates)
• Gasoline Focus: $700–$900/year (oil changes, transmission service, etc.)

However, battery replacement is a wildcard. The Focus Electric’s battery is covered by an 8-year/100,000-mile warranty (10 years/150,000 miles in CA). If the battery fails outside warranty, replacement costs can be $10,000–$15,000. But with proper care (avoiding extreme temperatures, deep discharges), many Focus Electric batteries are lasting over 150,000 miles.

Depreciation and Resale

EVs typically depreciate faster than gas cars, but the Focus Electric’s depreciation has stabilized. From 2011–2024, the average Focus Electric has retained about 35–40% of its original value after 5 years—better than some EVs (e.g., early Leafs) but worse than hybrids like the Prius. The 2017–2018 models are holding value better due to improved range and features.

How the Focus Electric Compares to Newer EVs and Alternatives

While the Focus Electric was innovative in its time, the EV market has evolved rapidly. Today’s buyers have more choices, longer ranges, and faster charging. So how does the Focus Electric stack up?

Range and Charging Speed

The 2018 Focus Electric offered 115 miles of range on a 33.5 kWh battery. It supported Level 2 charging (6.6 kW) and DC fast charging (50 kW), but only at select stations. Compare that to modern EVs:

• 2023 Nissan Leaf (40 kWh): 149 miles, 6.6 kW Level 2, 50 kW DC fast charge
• 2023 Chevrolet Bolt EV: 247 miles, 7.2 kW Level 2, 55 kW DC fast charge
• 2023 Ford Mustang Mach-E (base): 247 miles, 11 kW Level 2, 150 kW DC fast charge

The Focus Electric’s range is now considered below average, making it best suited for urban drivers with short commutes or those who have a second car.

Pricing Comparison

Here’s how the Focus Electric compares to new and used EVs in 2024:

Model	New MSRP	Used (2018) Avg. Price	EPA Range	Level 2 Charge Rate
Ford Focus Electric (2018)	N/A (discontinued)	$11,000	115 miles	6.6 kW
Nissan Leaf (2023)	$28,040	$18,000	149 miles	6.6 kW
Chevrolet Bolt EV (2023)	$26,500	$20,000	247 miles	7.2 kW
Ford Mustang Mach-E (2023)	$42,995	$30,000	247 miles	11 kW

Who Should Consider the Focus Electric Today?

The Focus Electric is ideal for:

• Budget-conscious buyers who want an EV under $12,000.
• City dwellers with short commutes (<50 miles/day).
• Second-car households looking for a reliable, low-cost EV for errands.
• EV enthusiasts interested in Ford’s early electrification efforts.

For those needing longer range or faster charging, the Bolt EV or a used Tesla Model 3 may be better options—but they cost more.

Final Thoughts: Is the Ford Focus Electric Worth the Price?

The Ford Focus Electric car price tells only part of the story. When it was new, the Focus Electric offered a compelling blend of American engineering, premium features, and government incentives that made it a smart choice for early EV adopters. Today, as a used vehicle, it remains a budget-friendly entry point into the world of electric driving—especially for those who don’t need 200+ miles of range.

While newer EVs outperform it in range, charging speed, and technology, the Focus Electric still delivers on core EV benefits: low operating costs, minimal maintenance, and zero tailpipe emissions. Its real value lies in its simplicity, reliability, and the peace of mind that comes from owning a well-maintained, feature-rich EV at a fraction of the original price.

If you’re considering the Focus Electric, focus on battery health, service history, and charging infrastructure in your area. A well-cared-for 2017 or 2018 model with 90%+ battery capacity can easily serve you for another 5–7 years, saving you thousands in fuel and maintenance. And with electricity prices remaining stable (and in some cases, decreasing), the long-term savings are real.

In the end, the Ford Focus Electric may not be the flashiest or fastest EV on the market, but it’s a solid, practical choice for the right buyer. As Ford transitions to newer models like the Mustang Mach-E and F-150 Lightning, the Focus Electric stands as a reminder of how far EVs have come—and how much value can still be found in yesterday’s innovation. Whether you’re buying new (if you can find one) or used, understanding the full pricing picture ensures you get the best deal on a car that helped shape the electric future.

Frequently Asked Questions

What is the current price of the Ford Focus Electric car?

The Ford Focus Electric car price starts at around $29,995 before incentives, though final costs vary by region and trim. Federal and state tax credits may reduce the effective price for eligible buyers.

How does the Ford Focus Electric compare in price to other EVs?

The Focus Electric is competitively priced within the compact EV segment, often undercutting rivals like the Nissan Leaf and Chevrolet Bolt in base MSRP. However, its shorter range may influence value perceptions compared to pricier long-range models.

Are there financing or lease options for the Ford Focus Electric?

Yes, Ford offers financing plans with competitive APR rates and lease deals, often with lower monthly payments due to the car’s modest price point. Check Ford Credit for current promotions and incentives.

Does the Ford Focus Electric price include charging equipment?

The purchase includes a standard 120V portable charger; a 240V home charging station (Ford Connected Charge Station) is available at an additional cost. Installation fees may also apply depending on your home setup.

Why is the Ford Focus Electric cheaper than newer EVs?

The Focus Electric was discontinued after 2018, making it a used-market option with lower depreciation. Its older battery tech and limited range contribute to a lower price compared to modern EVs.

Are there hidden costs in the Ford Focus Electric car price?

Beyond the sticker price, factor in insurance, maintenance, and potential battery degradation costs over time. While electricity is cheaper than gas, older batteries may require replacement, adding long-term expenses.