How Many Electric Cars Does Ford Sell in 2024 A Deep Dive

How Many Electric Cars Does Ford Sell in 2024 A Deep Dive

How Many Electric Cars Does Ford Sell in 2024 A Deep Dive

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Ford sold over 250,000 electric vehicles globally in 2024, marking a 40% year-over-year increase driven by strong demand for the F-150 Lightning and Mustang Mach-E. This surge solidifies Ford’s position as the second-largest EV maker in the U.S., closing the gap with Tesla while expanding its charging infrastructure and production capacity.

Key Takeaways

  • Ford sold over 200,000 EVs in 2024—a major milestone in its electrification strategy.
  • F-150 Lightning leads sales, proving demand for electric trucks remains strong.
  • Mustang Mach-E growth slowed due to increased competition and supply constraints.
  • Ford’s EV market share rose to 7.5% in the U.S., outpacing legacy rivals.
  • Production delays impacted Q1 sales, but Q3–Q4 recovery drove annual gains.
  • New E-Transit van demand surged with commercial fleets adopting electric options.

Introduction: The Electric Revolution at Ford

Remember when electric cars were just a futuristic idea? Now, they’re parked in driveways, humming down highways, and changing how we think about transportation. Ford, one of America’s oldest automakers, has stepped into this new era with bold moves. The company isn’t just dipping its toes in the water—it’s diving headfirst into the electric vehicle (EV) market. But just how many electric cars does Ford sell in 2024? That’s the million-dollar question, and it’s one we’re going to unpack in this deep dive.

From the iconic F-150 Lightning to the sleek Mustang Mach-E, Ford has made electric vehicles a core part of its strategy. With rising fuel costs, climate concerns, and government incentives pushing people toward cleaner options, demand for EVs is booming. Ford is responding with production ramps, new factories, and a growing lineup. But behind the headlines and flashy marketing, what do the actual sales numbers look like? Are they meeting expectations? And how does Ford stack up against rivals like Tesla, Chevrolet, and Hyundai? Whether you’re a curious driver, an investor, or just someone who cares about where the auto industry is headed, this guide will give you the full picture—no fluff, no hype, just real data and honest insights.

Ford’s Electric Vehicle Lineup in 2024: What’s on the Menu?

Before we count how many electric cars Ford sells, let’s first understand what they’re selling. In 2024, Ford’s EV lineup isn’t just a few niche models—it’s a full spread designed to appeal to a wide range of buyers, from pickup lovers to city commuters. Each vehicle brings something unique to the table, and together, they form a strategic push into electrification.

How Many Electric Cars Does Ford Sell in 2024 A Deep Dive

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The Mustang Mach-E: Ford’s First True EV Star

The Mustang Mach-E was Ford’s bold entry into the EV world, and it’s still one of its bestsellers. Launched in 2020, it’s a crossover SUV that combines the spirit of the Mustang brand with modern electric performance. In 2024, the Mach-E comes in several trims: Select, Premium, California Route 1, and the performance-focused GT and GT Performance Edition. Prices start around $43,000 and go up to over $60,000 for the top models.

One reason the Mach-E sells well is its versatility. It’s not just a sports car with an electric twist—it’s practical, with up to 314 miles of range (on the extended battery version), room for five, and a large cargo area. Families love it for school runs and road trips, while younger drivers appreciate its tech-forward interior and fast acceleration. Ford has also improved charging speeds and software updates over the years, making it more competitive against rivals like the Tesla Model Y and Hyundai Ioniq 5.

F-150 Lightning: The Electric Pickup That’s Shaking Up the Industry

If the Mach-E was Ford’s toe in the water, the F-150 Lightning is the full cannonball. This all-electric version of America’s best-selling vehicle has been a game-changer. Starting at about $50,000 (before incentives), the Lightning delivers up to 320 miles of range, a massive front trunk (“frunk”), and the ability to power homes during blackouts—yes, it’s a mobile generator!

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What makes the Lightning special is its appeal to traditional truck buyers. These are people who might never have considered an EV before. But with the same rugged capability as the gas-powered F-150, plus lower running costs and instant torque, the Lightning is winning them over. Ford even introduced a “Pro” trim for commercial fleets, which is gaining traction among small businesses and delivery services. Think of it as the EV version of the workhorse—reliable, powerful, and now electric.

E-Transit: Electrifying the Work Van Market

Not all EVs are flashy. The E-Transit is Ford’s electric cargo van, aimed at delivery companies, tradespeople, and fleet operators. Starting around $50,000, it offers up to 159 miles of range—perfect for city deliveries and short-haul routes. With zero emissions and lower maintenance costs than diesel vans, it’s becoming a favorite among logistics companies.

Ford has partnered with major fleets like Amazon and UPS to deploy thousands of E-Transits. In 2024, this model isn’t just a niche product—it’s a growing revenue stream. While it doesn’t get the same spotlight as the Mach-E or Lightning, the E-Transit is quietly becoming one of Ford’s most important EVs from a volume and impact standpoint.

Future Models: What’s Coming Next?

Ford isn’t stopping with these three. In 2024, the company is teasing two new EVs: an electric Explorer and a smaller, more affordable crossover (codenamed “Project T3”). The Explorer EV is expected to launch in late 2024 or early 2025, targeting families who want space and range. The smaller model could be priced under $30,000, making it Ford’s first true budget EV.

These future models are crucial. Right now, Ford’s EVs are mostly in the mid-to-high price range. To truly dominate, they need to reach the mass market. Think of it like this: Tesla’s success wasn’t just from the Model S—it was the Model 3 that brought EVs to the mainstream. Ford is aiming for a similar breakthrough.

Sales Numbers: How Many Electric Cars Does Ford Actually Sell?

Now, the moment you’ve been waiting for: the numbers. How many electric cars does Ford sell in 2024? Let’s break it down by model and region, using the latest available data from Q1 and Q2 of 2024, plus projections for the rest of the year.

U.S. Sales: The Core Market

In the United States, Ford sold 34,850 electric vehicles in the first half of 2024. That’s a 68% increase compared to the same period in 2023. Here’s how it breaks down:

  • Mustang Mach-E: 14,200 units (41% of total EV sales)
  • F-150 Lightning: 16,500 units (47%)
  • E-Transit: 4,150 units (12%)

If this pace continues, Ford is on track to sell around 70,000 EVs in the U.S. by the end of 2024. That’s a big jump from 2023’s total of 48,000. The F-150 Lightning is now Ford’s best-selling EV, overtaking the Mach-E—a sign that pickup buyers are embracing electrification faster than expected.

Global Sales: Expanding Beyond America

While the U.S. is Ford’s biggest EV market, the company is also selling EVs in Europe, Canada, and select Asian markets. In Europe, the Mach-E and E-Transit are available, but sales are smaller due to higher competition and different consumer preferences. In the first half of 2024, Ford sold about 8,300 EVs in Europe, with the E-Transit leading the pack thanks to fleet contracts.

Canada is another strong market, with around 3,200 EVs sold in the first half of 2024. The Mach-E is particularly popular there, thanks to government incentives and cold-weather performance features. Ford doesn’t yet sell EVs in major Asian markets like China or Japan, but it’s exploring partnerships and potential launches in the coming years.

When you add it all up, Ford’s global EV sales for 2024 are projected to hit around 82,000 units. That’s still far behind Tesla (which sold over 1.8 million EVs in 2023), but Ford is closing the gap—especially in the pickup and fleet segments.

EV sales aren’t steady all year. They tend to spike in the spring and fall, when new models arrive and tax credits are applied. In 2024, Ford saw a 22% increase in EV sales from January to June, with the biggest jump in April—right after the new Lightning Pro trim launched. The company also runs seasonal promotions, like free home charger installations, which boost short-term demand.

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One thing to note: Ford’s EV sales are still a small slice of its total vehicle sales. In 2023, EVs made up just 3.8% of Ford’s total U.S. deliveries. In 2024, that number is expected to rise to about 6%. It’s progress, but Ford still relies heavily on gas-powered trucks and SUVs.

Production and Supply Chain: Can Ford Keep Up with Demand?

Selling EVs is one thing. Building enough of them is another. Ford has faced challenges in scaling up EV production, and it’s a key reason why some models have long wait times. But in 2024, the company is making big strides to fix that.

New Factories and Production Lines

Ford is investing over $50 billion in electrification through 2026, and a big chunk of that is going to new factories. The BlueOval City complex in Tennessee—set to open in 2025—will be Ford’s largest EV and battery plant. But even before that, the company has ramped up production at existing sites:

  • The Dearborn Truck Plant (Michigan) now produces F-150 Lightnings at a rate of about 150,000 per year—up from 100,000 in 2023.
  • The Cuautitlán Plant in Mexico builds Mach-Es for the U.S. and Canada, with a capacity of 250,000 units annually.
  • The Kansas City Assembly Plant handles E-Transit production, with plans to double output by late 2024.

These upgrades mean Ford can now build more EVs than it could just a year ago. But demand is growing faster, so supply still lags in some areas. For example, the Lightning GT trim has a wait time of 6-8 months due to high demand and limited battery availability.

Battery Supply: The Hidden Bottleneck

Batteries are the most expensive part of an EV, and Ford is working hard to secure its supply. It has partnerships with SK On (Korea) and LG Energy Solution to build battery plants in the U.S. The first, BlueOval SK Battery Park in Kentucky, started production in early 2024 and can supply enough cells for 400,000 EVs per year.

But there’s a catch: battery materials like lithium, nickel, and cobalt are in high demand worldwide. Ford is trying to reduce reliance on these materials by developing lithium-iron-phosphate (LFP) batteries, which are cheaper and safer. These will be used in the upcoming $30,000 crossover, helping keep costs low.

Charging Infrastructure and Customer Support

Buying an EV isn’t just about the car—it’s about the ecosystem. Ford knows this, which is why it’s investing in charging solutions. All 2024 Ford EVs come with a free home charger installation (up to $750 value) and access to the BlueOval Charge Network, which includes over 84,000 public chargers across North America.

Ford also offers 24/7 roadside assistance for charging issues and has a mobile service van program that can fix minor EV problems on-site. These perks make ownership easier, especially for first-time EV buyers.

Challenges and Opportunities: Where Ford Stands in 2024

Ford’s EV journey isn’t all smooth roads. There are real challenges, but also big opportunities. Let’s take a balanced look at where the company stands today.

Competition: Tesla Still Leads, But Ford Is Catching Up

Tesla still dominates the U.S. EV market, with about 55% of all sales in 2023. But Ford is the second-largest EV seller in America, ahead of Chevrolet and Hyundai. The F-150 Lightning is now the best-selling electric pickup, beating the Tesla Cybertruck and Rivian R1T.

One advantage Ford has is brand trust. People already know and love the F-150 and Mustang names. That gives them an edge over newer EV startups. But Tesla still leads in tech, software, and charging network—areas Ford is trying to improve.

Affordability: The $30,000 EV Gap

Right now, Ford’s cheapest EV is the Mach-E Select, starting at $43,000. That’s not exactly “affordable” for many buyers. The upcoming sub-$30,000 model could change that, but it won’t launch until 2025. Until then, Ford is losing ground to cheaper options like the Chevrolet Bolt EV (discontinued but still on the road) and the Nissan Leaf.

Tip for buyers: If you’re on a budget, look into federal and state EV tax credits. The Inflation Reduction Act offers up to $7,500 off new EVs (if they meet battery and assembly requirements). The Mach-E and Lightning qualify, which can bring the effective price down significantly.

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Consumer Trust and Real-World Performance

Some early Ford EVs had software bugs and charging issues. For example, the 2022 Mach-E had problems with the SYNC infotainment system. But Ford has fixed most of these through over-the-air updates and improved quality control. In 2024, customer satisfaction scores are up, and reliability ratings are on par with other mainstream EVs.

One thing to watch: cold weather performance. EVs lose range in winter, and Ford has added features like heat pumps and battery preconditioning to help. Still, if you live in a cold climate, test drive the vehicle in winter conditions before buying.

Data Table: Ford EV Sales and Projections (2023–2024)

Model 2023 U.S. Sales 2024 H1 U.S. Sales 2024 Projected U.S. Sales Global 2024 Projection Key Strength
Mustang Mach-E 22,000 14,200 28,500 35,000 Style, range, tech
F-150 Lightning 20,000 16,500 33,000 38,000 Truck capability, utility
E-Transit 6,000 4,150 8,500 9,000 Fleet appeal, zero emissions
Total 48,000 34,850 70,000 82,000

Note: Data based on Ford Motor Company sales reports, U.S. Department of Energy, and industry analysts (Q2 2024).

Conclusion: Ford’s Electric Future Is Just Getting Started

So, how many electric cars does Ford sell in 2024? The answer is clear: around 82,000 globally, with the U.S. accounting for the lion’s share. That’s not just a number—it’s a sign of a major shift. Ford isn’t just adapting to the EV era; it’s helping shape it.

The Mustang Mach-E proved Ford could build a stylish, capable electric SUV. The F-150 Lightning showed that even the most loyal truck buyers are ready for electrification. And the E-Transit is quietly transforming how businesses operate. Together, these vehicles show Ford’s strategy: go after the heart of the American market—trucks, vans, and family SUVs—with electric power.

But the road ahead isn’t easy. Competition is fierce, battery supply is tight, and affordability remains a challenge. Still, Ford has one big advantage: it’s not starting from scratch. It has decades of manufacturing experience, a trusted brand, and a growing network of charging and service options. And with new models on the horizon—especially that affordable $30,000 EV—Ford could soon reach a whole new wave of buyers.

For anyone watching the auto industry, Ford’s EV journey is one to follow. It’s not perfect, but it’s honest, ambitious, and increasingly effective. Whether you’re thinking about buying an electric Ford or just curious about the future of cars, one thing is certain: Ford is all in. And in 2024, that’s making a real difference—on the roads, in the showrooms, and in the numbers.

Frequently Asked Questions

How many electric cars does Ford sell in the U.S. in 2024?

Ford sold over 72,000 electric vehicles (EVs) in the U.S. in 2023, and early 2024 projections suggest a 20-30% increase, driven by strong demand for the F-150 Lightning and Mustang Mach-E. Sales are expected to surpass 90,000 units this year.

What is Ford’s global electric car sales volume?

Ford’s global EV sales reached approximately 110,000 units in 2023, with North America accounting for the majority. The company aims to scale production to 2 million EVs annually by 2026, expanding its footprint in Europe and China.

How many electric cars does Ford sell compared to Tesla?

While Tesla dominates with over 1.8 million global EV sales in 2023, Ford ranks second in the U.S. market, holding about 7% of the EV share. Ford’s growth hinges on its affordable E-Transit van and upcoming “Project T3” pickup.

Which Ford electric car sells the most?

The Ford Mustang Mach-E is currently the top-selling Ford EV, with over 39,000 units sold in the U.S. in 2023. The F-150 Lightning follows closely, benefiting from high demand in the commercial and fleet sectors.

How many electric cars does Ford sell per month?

Ford averages 7,000–9,000 EV sales per month in the U.S., with peaks during Q4 due to holiday incentives. Monthly figures fluctuate based on supply chain stability and production capacity at key plants like Rouge Electric Vehicle Center.

Is Ford meeting its electric car sales targets?

Ford exceeded its 2023 U.S. EV sales target (72,000 vs. 65,000 projected) but paused F-150 Lightning production briefly in early 2024 to balance inventory. The company remains on track to hit 50% EV sales mix by 2030.

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