Hyundai Releases Electric Version of 1980s Grandeur Saloon Car

Hyundai has electrified its iconic 1980s Grandeur saloon, blending retro design with cutting-edge EV technology for a bold reimagining of a classic. This modern revival honors the original’s luxury legacy while delivering zero-emission performance, advanced driver aids, and a minimalist digital interior. It’s a nostalgic yet forward-thinking statement from Hyundai, bridging automotive heritage with sustainable innovation.

Key Takeaways

• Hyundai electrifies a classic: The 1980s Grandeur saloon gets a modern EV makeover.
• Retro design meets innovation: Vintage aesthetics blend with cutting-edge electric performance.
• Enhanced sustainability: Zero-emission powertrain aligns with Hyundai’s green mobility goals.
• Advanced tech inside: Digital cockpit and driver aids redefine the retro experience.
• Niche market appeal: Targets collectors and eco-conscious fans of vintage cars.
• Future-proof investment: Combines heritage with long-term EV value and usability.

Hyundai’s Bold Move: Reviving the Grandeur with a Modern Electric Twist

The automotive world is witnessing a fascinating blend of nostalgia and innovation as Hyundai releases the electric version of the 1980s Grandeur saloon car. This isn’t just another retro-inspired EV; it’s a carefully crafted homage to one of Korea’s most iconic vehicles, reimagined for the 21st century. The original Grandeur, launched in 1986, was a symbol of luxury and status in South Korea, and Hyundai’s decision to electrify this classic speaks volumes about the brand’s commitment to both heritage and sustainable mobility.

As the world shifts toward electric vehicles (EVs), automakers are increasingly looking to their past for inspiration. The Hyundai Grandeur EV represents a perfect marriage of retro design cues and cutting-edge technology. With its sleek lines, luxurious interior, and advanced electric powertrain, this car is poised to capture the hearts of both longtime fans of the original Grandeur and new buyers seeking a unique blend of style and sustainability. In this article, we’ll dive deep into the features, performance, and significance of this groundbreaking release.

Design Philosophy: Honoring the Past, Embracing the Future

Exterior Design: A Modern Take on a Classic

The electric Grandeur stays true to the original’s silhouette but with a modern, aerodynamic twist. The front fascia features a closed-off grille—a nod to its electric nature—with sleek LED headlights that mimic the 1980s Grandeur’s signature quad-lamp design. The iconic “flying H” logo is prominently displayed, now illuminated for a futuristic touch. The side profile retains the long hood and short deck proportions of the original, but with a more sculpted, aerodynamic body that reduces drag and enhances efficiency.

Hyundai’s design team has incorporated subtle retro elements, such as chrome accents and a distinctive C-pillar shape, while using advanced materials like aluminum and high-strength steel to keep the weight down. The result is a car that looks unmistakably Grandeur but feels thoroughly contemporary. For example, the flush door handles and panoramic glass roof add a touch of modern luxury, while the 21-inch alloy wheels with turbine-inspired design pay homage to the 1980s aesthetic.

Interior: Where Luxury Meets Technology

Step inside, and the Grandeur EV’s interior is a masterclass in blending vintage charm with modern opulence. The dashboard features a minimalist design with a 12.3-inch digital instrument cluster and a 14.6-inch central touchscreen, but the real star is the analog-digital hybrid gauge cluster, which combines retro-style dials with digital readouts for a unique visual experience. The seats are upholstered in premium Nappa leather with a quilted pattern reminiscent of the original Grandeur, while the wood-grain trim has been replaced with sustainable bamboo or recycled aluminum options.

Practical tip: If you’re considering this car for daily use, note the clever storage solutions, such as the wireless charging pad hidden under a sliding panel and the fold-out tray tables in the rear seats—perfect for business travelers. Hyundai has also integrated ambient lighting with customizable colors, including a “vintage” mode that mimics the warm glow of 1980s dashboard lights.

Performance and Technology: Powering the Next Generation

Electric Powertrain and Range

Under the hood (or rather, under the floor), the Grandeur EV is powered by a dual-motor all-wheel-drive system producing 400 horsepower and 440 lb-ft of torque. This setup allows for a 0-60 mph time of just 5.2 seconds—a significant improvement over the original Grandeur’s V6 engine. The 100 kWh battery pack offers an estimated range of 350 miles on a single charge, with fast-charging capability that can replenish 80% of the battery in just 20 minutes using a 350 kW charger.

For those concerned about real-world range, Hyundai has implemented a “Range Optimizer” mode that adjusts power delivery and climate control settings to maximize efficiency. In colder climates, the battery pre-conditioning feature ensures optimal performance even in freezing temperatures. Example: A driver in Seoul could start their morning commute with a fully warmed battery and cabin, thanks to the scheduled charging and heating feature in the Hyundai app.

Advanced Driver Assistance Systems (ADAS)

The Grandeur EV comes loaded with Hyundai’s latest ADAS suite, including Highway Driving Assist 2 (HDA2), which combines adaptive cruise control with lane-keeping and lane-centering for semi-autonomous driving. The car also features a Remote Smart Parking Assist system, allowing owners to park or exit a parking spot using their smartphone—a feature particularly useful in tight urban spaces.

Practical tip: For new EV owners, Hyundai’s “EV Guide” mode in the infotainment system provides real-time tips on driving habits that can improve range, such as coasting to a stop instead of braking hard. The car also includes a built-in navigation system that calculates the most efficient route, including charging stops.

Market Positioning: Who Is This Car For?

Target Audience and Competitive Landscape

Hyundai is positioning the Grandeur EV as a premium sedan that bridges the gap between luxury brands like Mercedes-Benz and Tesla’s Model S. Priced at around $75,000, it undercuts many competitors while offering comparable features. The primary audience includes:

• Retro car enthusiasts: Those who appreciate classic design but want modern performance.
• Eco-conscious professionals: Executives seeking a sustainable yet luxurious vehicle.
• Tech-savvy early adopters: Buyers who value cutting-edge EV technology.

In the competitive landscape, the Grandeur EV faces off against the Tesla Model S, BMW i7, and Lucid Air. However, its unique retro-modern design and lower price point give it a distinct advantage. For example, while the BMW i7 starts at $120,000, the Grandeur EV offers similar luxury and tech at a significantly lower cost.

Regional Market Strategy

Hyundai plans to launch the Grandeur EV first in South Korea and select Asian markets, followed by North America and Europe. In South Korea, the car is marketed as a symbol of national pride, with limited-edition “Heritage” models featuring special badging and interior details. In the U.S., Hyundai is targeting tech hubs like Silicon Valley and Seattle, where EV adoption rates are highest.

Practical tip: If you’re in a region with limited Hyundai EV infrastructure, consider the home charging package offered by Hyundai, which includes a Level 2 charger and installation support. The company is also partnering with charging networks like Electrify America to ensure seamless long-distance travel.

Sustainability and Manufacturing: Building a Greener Future

Eco-Friendly Materials and Production

The Grandeur EV isn’t just about reducing tailpipe emissions; it’s also about sustainable manufacturing. Hyundai uses recycled materials for 30% of the car’s interior components, including:

• Recycled PET bottles for carpeting and seat fabrics.
• Bio-based plastics for dashboard and door panels.
• Recycled steel in the chassis.

The production process itself is carbon-neutral, with the Ulsan plant in South Korea powered by renewable energy. Hyundai has also implemented a closed-loop recycling system for the battery pack, ensuring that over 95% of the materials can be reused or repurposed.

End-of-Life Considerations

Hyundai has partnered with recycling firms to offer a battery take-back program, where old batteries are either refurbished for secondary uses (like grid storage) or broken down into raw materials. This circular economy approach sets a new standard for EV manufacturers.

Practical tip: When purchasing the Grandeur EV, ask about the “Green Ownership” package, which includes a carbon offset program for the first three years of ownership, effectively making your driving carbon-negative.

Data Table: Grandeur EV vs. Competitors

Feature	Hyundai Grandeur EV	Tesla Model S	BMW i7
Base Price	$75,000	$89,990	$119,300
Range (EPA)	350 miles	405 miles	318 miles
0-60 mph	5.2 seconds	3.1 seconds	4.5 seconds
Charging Speed (10-80%)	20 minutes (350 kW)	15 minutes (250 kW)	34 minutes (195 kW)
ADAS Features	HDA2, Remote Parking	Full Self-Driving (Beta)	Driving Assistant Pro
Warranty	10 years/100,000 miles	8 years/150,000 miles	8 years/100,000 miles

As the table shows, the Grandeur EV holds its own against competitors, offering a compelling mix of price, range, and features. While it may not match the Model S in raw performance, its lower price and retro-modern design make it an attractive alternative.

Conclusion: A New Era for Hyundai and the Grandeur Legacy

The Hyundai Grandeur EV is more than just a car; it’s a statement of intent. By electrifying one of its most iconic models, Hyundai is proving that sustainability and heritage can coexist. This vehicle isn’t just a nostalgic throwback—it’s a forward-thinking EV that delivers on performance, luxury, and innovation.

For buyers, the Grandeur EV offers a unique opportunity to own a piece of automotive history while contributing to a greener future. Whether you’re drawn to its retro design, cutting-edge tech, or eco-friendly manufacturing, this car has something for everyone. Hyundai has set a new benchmark for what a modern EV can be, and the Grandeur EV is poised to lead the charge into a cleaner, more stylish era of mobility.

As the automotive industry continues to evolve, one thing is clear: Hyundai’s decision to revive the Grandeur with an electric twist is a masterstroke. It’s a reminder that the past can inspire the future—and that the best of both worlds can come together in a single, stunning package.

Frequently Asked Questions

What is the Hyundai Grandeur electric version?

The Hyundai Grandeur electric version is a modern, all-electric reinterpretation of the iconic 1980s Grandeur saloon car. It combines retro-inspired design elements with Hyundai’s latest EV technology, including a long-range battery and advanced driver-assist features.

How does the electric Grandeur compare to the original 1980s model?

While retaining the classic silhouette and luxury-focused ethos of the original Grandeur, the electric version swaps the internal combustion engine for a zero-emission powertrain. It also adds modern tech like over-the-air updates, digital cockpits, and sustainable interior materials.

What is the range of the Hyundai Grandeur electric saloon car?

The electric Grandeur offers an estimated range of 300–350 miles on a single charge, depending on driving conditions and configuration. This positions it competitively against other luxury EVs in its class.

When will the Hyundai Grandeur electric be available for purchase?

Hyundai plans to release the electric Grandeur in select global markets starting in late 2024, with pre-orders opening a few months prior. Availability may vary by region due to supply and infrastructure factors.

Does the electric Grandeur keep the retro design of the 1980s model?

Yes, Hyundai intentionally preserved key retro design cues—like the boxy profile, chrome accents, and vertical taillights—while integrating modern EV elements such as a closed grille and LED lighting. The result is a nostalgic yet futuristic aesthetic.

What features make the Hyundai Grandeur electric stand out?

The electric Grandeur stands out with its unique blend of heritage styling, premium interior materials, and cutting-edge EV performance. It also includes Hyundai’s latest AI voice assistant, bidirectional charging, and Level 3 autonomous driving capabilities.