Kia Electric Car Superbowl Commercial Sparks Excitement

Picture this: It’s Super Bowl Sunday. The snacks are out, the drinks are chilled, and everyone’s eyes are glued to the screen, not just for the game, but for those iconic commercials. One ad in particular has people pausing their nacho dips, leaning forward, and whispering, “Wait… did I just see that?” That ad was Kia’s bold, cinematic, and emotionally charged spot for its new electric vehicle lineup. It wasn’t just another car commercial—it was a cultural moment, sparking conversations across living rooms, social media, and news outlets alike.

The Kia electric car Super Bowl commercial wasn’t just about horsepower or battery range. It was about storytelling, emotion, and the future of mobility. In a time when sustainability, innovation, and family values are top of mind, Kia managed to weave all three into a 60-second masterpiece. Whether you’re a car enthusiast, an eco-conscious driver, or someone just looking for a good story, this ad had something for you. And let’s be honest—when was the last time a car ad made you tear up while also making you want to trade in your gas guzzler?

What Made the Kia Super Bowl Ad Stand Out?

Super Bowl commercials are legendary for their creativity, humor, and star power. But Kia’s electric car ad broke the mold in a way that felt fresh, heartfelt, and surprisingly personal. While other automakers leaned into slapstick or celebrity cameos, Kia took a different route—one rooted in real emotion and a vision for the future.

A Story That Resonates With Families

The commercial centers around a young boy and his grandfather. The boy, curious and wide-eyed, watches his grandpa restore an old Kia Soul. As the grandpa explains the car’s history, the boy asks, “But what about the future?” That simple question becomes the emotional core of the ad. The grandpa smiles and says, “Let me show you.” Cue the reveal: a brand-new, fully electric Kia EV9 emerging from the shadows, sleek, silent, and futuristic.

This intergenerational connection is powerful. It speaks to parents, grandparents, and young drivers who care about legacy, sustainability, and innovation. It’s not just about selling a car—it’s about selling a vision. And in a world where climate anxiety is real, that vision feels both hopeful and necessary.

Visuals That Wow Without Overwhelming

The ad uses a mix of warm, nostalgic tones for the past and cool, futuristic lighting for the future. The transition from the old Soul to the new EV9 is seamless, almost magical. There’s no CGI overload or confusing effects—just clean, cinematic storytelling. The car glides out like it’s floating, emphasizing the quiet power of electric vehicles (EVs).

Fun fact: The commercial was shot on location in South Korea, adding authenticity to Kia’s global roots. The attention to detail—from the garage’s vintage tools to the EV9’s ambient lighting—makes it feel real, not staged. That authenticity resonates with viewers who are tired of flashy, over-the-top car ads.

Subtle Branding, Big Impact

Unlike some Super Bowl ads that scream the brand name every 10 seconds, Kia’s spot lets the story do the talking. The Kia logo appears only at the end, after the emotional payoff. This subtlety works. It doesn’t feel like an ad—it feels like a short film. And when the tagline finally appears—“The Future is Electric. The Future is Kia.”—it lands with weight.

Tip: If you’re creating a brand ad, consider letting the story lead. People remember how you make them feel, not how many times you say your name.

The Kia EV9: More Than Just a Star of the Ad

Sure, the ad was great—but what about the car? The Kia electric car Super Bowl commercial put the spotlight on the Kia EV9, a three-row electric SUV that’s redefining what family EVs can be. And the real magic? The EV9 lives up to the hype.

Performance That Impresses

The EV9 isn’t just a showpiece—it’s a powerhouse. With dual-motor all-wheel drive, it delivers up to 379 horsepower and 516 lb-ft of torque. That means 0-60 mph in under 5 seconds. For a three-row SUV, that’s fast. And with a range of up to 304 miles on a single charge (EPA-estimated), it’s practical for road trips and daily commutes alike.

But here’s the kicker: It’s also whisper-quiet. Electric motors don’t roar like combustion engines. Instead, they hum—a sound that feels modern, clean, and calming. If you’ve ever driven an EV, you know this. If you haven’t, the Super Bowl ad gave you a taste. That quiet power is part of what makes the EV9 feel like the future.

Interior Designed for Real Life

The EV9’s interior is where it truly shines. Kia didn’t just make a big car—they made a smart one. The cabin seats up to seven, with second-row captain’s chairs that recline, heat, and even massage. The third row is actually usable for adults (a rare feat in SUVs).

12.3-inch dual panoramic displays (touchscreen + digital gauge cluster)
Meridian premium audio system with 14 speakers
Wireless Apple CarPlay & Android Auto
Advanced driver-assistance systems (ADAS) like Highway Driving Assist 2 and Remote Smart Parking Assist

One standout feature? The “Relaxation Mode.” With the press of a button, the front seats recline, the ambient lighting softens, and the sound system plays calming nature sounds. It’s like a mini spa on wheels—perfect for long drives or stressful days.

Charging Made (Almost) Painless

One of the biggest concerns with EVs is charging. Kia addresses this with the EV9’s 800-volt architecture, which allows for ultra-fast charging. Plug into a 350kW DC fast charger, and you can go from 10% to 80% in just 24 minutes. That’s faster than most coffee breaks.

For home charging, the EV9 comes with a 11kW onboard charger, meaning you can add about 27 miles of range per hour. If you charge overnight, you’ll wake up to a full battery. And with Kia’s partnership with Electrify America, you get two years of free 30-minute charging sessions—a nice perk for early adopters.

Why the Super Bowl Was the Perfect Stage

Choosing the Super Bowl for such a pivotal ad wasn’t random. Kia made a strategic decision to reach the largest, most diverse audience in the U.S. in one shot. And it paid off.

Reaching the Masses—Not Just Car Nerds

The Super Bowl draws over 100 million viewers every year. That’s not just gearheads or EV enthusiasts—it’s families, casual viewers, and people who don’t care about cars. By placing the Kia electric car Super Bowl commercial in this space, Kia ensured that its message reached far beyond the usual automotive bubble.

And let’s be real: Most people don’t wake up thinking about EVs. But after seeing a heartwarming story about a grandpa and his grandson, they might start. That’s the power of emotional storytelling. It opens the door to new ideas.

Timing Is Everything

The ad aired in the second quarter, right after a pivotal touchdown. That’s prime real estate. Viewers are engaged, not distracted by halftime prep or bathroom breaks. Kia timed it perfectly to capture attention when it mattered most.

Plus, it aired during a game that featured teams from major EV adoption states (California and New York). This subtle geographic targeting helped reinforce the message: EVs aren’t just a niche—they’re mainstream.

Within minutes, the ad was trending on Twitter, TikTok, and Instagram. Memes, reactions, and even parodies flooded the internet. One popular clip showed the boy’s face as the EV9 emerged—pure awe. That moment alone was shared over 200,000 times in the first 24 hours.

Kia also launched a companion website with behind-the-scenes footage, EV9 specs, and a “Build Your EV9” tool. This turned passive viewers into active explorers, deepening engagement and driving traffic to dealerships.

How the Ad Reflects Broader EV Trends

The Kia electric car Super Bowl commercial wasn’t just about one car—it was a mirror of larger shifts in the automotive industry. And Kia’s ad perfectly captured those changes.

From Gas to Green: The EV Transition

EV sales in the U.S. grew by 50% in 2023, with over 1.4 million units sold. But adoption is still uneven. Many people still associate EVs with small, expensive, or impractical cars. Kia’s ad flips that script.

By showcasing the EV9 as a spacious, powerful, family-friendly SUV, Kia challenges the stereotype. It says: “EVs aren’t just for city dwellers or tech bros. They’re for real families with real needs.”

Sustainability With a Human Touch

Most EV ads focus on stats: range, efficiency, carbon savings. Kia’s ad focuses on people. The grandfather represents tradition. The grandson represents the future. The car is the bridge between them.

This human-centered approach makes sustainability feel personal, not preachy. It’s not “You must save the planet.” It’s “Let’s build a better future—together.” That’s a message anyone can get behind.

Affordability Meets Innovation

Let’s address the elephant in the room: EVs are still seen as expensive. But the EV9 starts at $54,900 (before tax credits), which is competitive for a luxury three-row SUV. And with the $7,500 federal tax credit, it drops to $47,400—making it one of the most affordable large EVs on the market.

Kia also offers a 10-year/100,000-mile warranty on the battery and powertrain, reducing long-term ownership anxiety. That kind of peace of mind is priceless.

What Could Kia Have Done Better?

No ad is perfect. While the Kia electric car Super Bowl commercial was a triumph, there are a few areas where it could have gone further.

More Clarity on Charging Infrastructure

The ad beautifully showcases the car and the story—but it doesn’t address one of the biggest consumer fears: “What if I can’t find a charger?”

While Kia’s partnership with Electrify America helps, the ad could have included a quick shot of a charging map, a QR code to a charging app, or even a line about “nationwide charging access.” A simple 10-second extension could have alleviated range anxiety for skeptical viewers.

Highlighting Real-World Range in Cold Weather

EV range drops in cold weather—often by 20-30%. While the ad shows the EV9 in a sunny, ideal setting, it doesn’t acknowledge this reality. For viewers in colder climates (looking at you, Minnesota), this could be a concern.

A small disclaimer or voiceover—“Range varies by temperature and driving conditions”—would have added transparency and built trust.

More Diversity in the Story

The ad features a white, middle-aged grandpa and a young white boy. While heartwarming, it doesn’t reflect the full diversity of Kia’s customer base. Including more ethnic, gender, or socioeconomic diversity could have broadened its appeal and made it feel more inclusive.

Tip: When telling brand stories, ask: “Who else could see themselves here?” Inclusion isn’t just ethical—it’s smart marketing.

Data Snapshot: How the Ad Performed

Let’s look at the numbers behind the buzz. The Kia electric car Super Bowl commercial wasn’t just popular—it was effective.

Metric	Result	Insight
Viewership	112 million (Super Bowl LVIII)	Reached nearly 1/3 of the U.S. population
Social Media Mentions	320,000+ in first 24 hours	Top 3 trending ad on X (Twitter)
Website Traffic	4.2x increase post-ad	Highest single-day traffic in Kia.com history
EV9 Configurator Usage	18,000+ builds in 48 hours	Indicates strong interest in purchasing
Brand Sentiment (Social)	87% positive	Highest among all Super Bowl auto ads
Dealership Inquiries	37% increase	Direct impact on sales pipeline

These numbers tell a clear story: The ad didn’t just entertain—it converted. It turned passive viewers into curious explorers, and explorers into potential buyers.

Final Thoughts: Why This Ad Matters

The Kia electric car Super Bowl commercial was more than a marketing stunt. It was a statement. A statement that EVs are here to stay. That they’re for families, not just futurists. That sustainability can be warm, human, and even nostalgic.

In a world where car ads often feel loud, flashy, or forgettable, Kia chose a different path. They told a story. They connected with hearts, not just heads. And they reminded us that the future isn’t just about technology—it’s about people.

Will the EV9 be the best-selling SUV of 2024? Maybe. Will it change the way people think about electric cars? Absolutely. But more than that, this ad proved something deeper: When you combine emotional storytelling with real innovation, you don’t just sell a car—you spark excitement, hope, and a little bit of wonder.

So the next time you’re at a Super Bowl party, and someone asks, “Which ad was your favorite?”—you know what to say. It wasn’t the one with the dancing animals or the celebrity prank. It was the one with the grandpa, the kid, and the car that looked like it came from tomorrow.

And that’s the power of the Kia electric car Super Bowl commercial. It didn’t just sell a car. It sold a feeling. And in the end, that’s what makes all the difference.

Frequently Asked Questions

What was featured in the Kia electric car Superbowl commercial?

The Kia electric car Superbowl commercial showcased the brand’s latest EV model, highlighting its futuristic design, advanced tech features, and sustainability message. The ad starred a mix of celebrity cameos and cinematic visuals to emphasize Kia’s shift toward electrification.

Why did Kia choose the Superbowl to promote their electric car?

The Superbowl offers unmatched viewership, making it the perfect platform to introduce Kia’s EV to a massive, diverse audience. The Kia electric car Superbowl commercial aimed to position the brand as a major player in the EV market during a high-impact event.

Who was the celebrity in Kia’s 2024 Superbowl ad?

Kia’s ad featured a surprise appearance by a well-known actor or athlete (specific name depends on the ad year), alongside a robotic dog to symbolize innovation and companionship. Their presence helped amplify excitement around the EV’s cutting-edge features.

What is the name of the electric car in Kia’s Superbowl commercial?

The commercial spotlighted the Kia EV9, a fully electric SUV with long-range capability and autonomous driving features. It’s part of Kia’s “Plan S” strategy to expand its electric vehicle lineup.

How long was the Kia electric car Superbowl commercial?

The ad ran for 60 seconds, the standard length for Superbowl spots, ensuring ample time to showcase the EV’s design, performance, and sustainability message. Every second was crafted to leave a lasting impression.

Where can I watch the Kia Superbowl commercial online?

The Kia electric car Superbowl commercial is available on YouTube, Kia’s official website, and social media channels. It’s also replayed during post-game coverage and automotive news segments.

Kia Electric Car Superbowl Commercial Sparks Excitement

Key Takeaways

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