MG Small Electric Car in India A Compact Revolution on Wheels

MG Small Electric Car in India A Compact Revolution on Wheels

MG Small Electric Car in India A Compact Revolution on Wheels

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The MG small electric car is redefining urban mobility in India with its compact design, impressive range, and affordable pricing. Packed with smart tech, fast-charging capability, and zero-emission performance, it’s the ideal eco-friendly solution for city commutes. With MG’s trusted after-sales network and government incentives, this electric hatchback delivers unmatched value in India’s growing EV market.

Key Takeaways

  • Affordable EV option: MG’s small electric car offers budget-friendly, eco-conscious urban mobility.
  • Impressive range: Delivers 200+ km per charge, ideal for daily city commutes.
  • Fast-charging ready: Charges to 80% in under 45 minutes with DC fast charging.
  • Smart tech integration: Features AI-driven infotainment and connected car capabilities.
  • Compact & maneuverable: Perfect for navigating India’s congested city streets and tight parking.
  • Strong safety features: Equipped with 4-star Global NCAP rating and advanced driver aids.

The Dawn of a New Era: MG’s Compact Electric Revolution

The Indian automotive landscape is undergoing a seismic shift. With rising fuel costs, increasing environmental consciousness, and government incentives pushing for cleaner mobility, electric vehicles (EVs) are no longer a futuristic fantasy but a practical reality. Among the frontrunners in this electrifying transformation is Morris Garages (MG), a British-born brand with deep roots in Indian innovation. MG has carved a niche for itself with its blend of cutting-edge technology, stylish designs, and value-for-money propositions. Now, the company is doubling down on its commitment to sustainable mobility with its small electric car in India, a vehicle poised to redefine urban commuting.

Imagine navigating the chaotic yet vibrant streets of Mumbai, Delhi, or Bangalore without the constant stress of traffic snarls, fuel price fluctuations, and pollution. The MG small electric car in India promises exactly that: a compact, efficient, and eco-friendly solution tailored for the modern Indian city dweller. This isn’t just another EV; it’s a statement of intent. MG is targeting the heart of India’s burgeoning middle class, offering an affordable, feature-rich, and stylish alternative to conventional petrol and diesel cars. This blog post delves deep into what makes this compact EV a potential game-changer, exploring its features, performance, cost of ownership, charging infrastructure, and its broader impact on the Indian EV ecosystem. Prepare to discover why this little car might just be the spark that ignites a full-blown electric revolution in the world’s second-most populous nation.

Unveiling the MG Small Electric Car: Design, Features, and Tech

The MG small electric car in India, currently represented by the MG Comet EV (though future iterations are expected), is a masterclass in minimalist yet impactful design. It’s not trying to be a luxury sedan; it’s designed for purpose, efficiency, and urban agility. Let’s explore what makes it stand out from the crowd.

MG Small Electric Car in India A Compact Revolution on Wheels

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Exterior: Compact, Cute, and City-Smart

The Comet EV, with its dimensions of approximately 2,974 mm (L) x 1,496 mm (W) x 1,610 mm (H) and a 2,010 mm wheelbase, is genuinely compact. This translates directly to real-world benefits:

  • Effortless Parking: Navigating tight parking spots, parallel parking on narrow streets, or squeezing into a crowded market area becomes significantly easier. Its small footprint is a massive advantage in Indian cities where parking space is a premium.
  • Improved Maneuverability: U-turns, navigating through dense traffic, and weaving through chaotic intersections are less stressful due to the tight turning radius.
  • Distinctive Aesthetic: The design is modern and quirky. The signature “Floating Roof” effect, LED DRLs, and a closed-off grille (a hallmark of EVs) give it a futuristic and premium look despite its size. The two-tone paint options add a touch of personalization.
  • Lightweight Construction: The compact size and likely use of lightweight materials contribute to better efficiency and handling, crucial for a city-centric EV.

The design philosophy is clear: maximize utility in a minimal footprint without sacrificing visual appeal. It’s a car that’s as comfortable zipping through Gurgaon’s Cyber City as it is parked outside a small shop in a Kolkata lane.

Interior: Smart, Connected, and Surprisingly Spacious

Stepping inside the MG small electric car in India is a pleasant surprise. MG has maximized the interior space cleverly, offering a surprisingly spacious cabin for two adults and potentially two smaller children in the rear. Key interior highlights include:

  • Minimalist Dashboard: A clean, uncluttered layout dominated by a large touchscreen infotainment system, minimizing distractions.
  • Digital Instrument Cluster: A crisp, customizable digital display showing speed, battery level, range, energy consumption, and navigation cues.
  • Infotainment System: A large (typically 10.1-inch) touchscreen with features like:
    • MG i-SMART Connectivity Suite: This is where the car shines. It offers over-the-air (OTA) updates, remote climate control (pre-cooling/heating), remote lock/unlock, vehicle tracking, geo-fencing, and real-time vehicle status monitoring via a smartphone app.
    • Navigation: Integrated maps with EV-specific features like charging station locator and route planning based on battery range.
    • Voice Commands: Control music, navigation, climate, and phone calls hands-free, enhancing safety and convenience.
    • Smartphone Integration: Apple CarPlay and Android Auto for seamless connectivity.
  • Comfort Features: While not a luxury car, it includes essentials like power windows, manual AC (some variants might offer climate control), fabric seats, and a decent boot space (around 180-200 litres) – enough for groceries, a small suitcase, or daily essentials.
  • Material Quality: MG uses hard plastics but with a focus on fit and finish, avoiding a “cheap” feel. The overall ambiance is modern and functional.

Tip: Before buying, test the seating comfort for your height, especially in the front. The compact dimensions mean taller drivers might find legroom slightly tighter than in larger cars, though MG has optimized the seating position well.

Technology: The i-SMART Edge

The true differentiator for the MG small electric car in India is its technology package. The i-SMART suite isn’t just gimmicky; it offers tangible benefits:

  • Peace of Mind: Geo-fencing alerts you if the car moves outside a designated area (useful for valet parking or theft prevention). Vehicle tracking helps locate it if lost.
  • Convenience: Pre-cooling the car on a hot Indian day before you enter is a game-changer. Remote lock/unlock adds security.
  • Proactive Maintenance: The app can provide service reminders and sometimes even detect potential issues early.
  • Personalization: Store multiple driver profiles with preferred settings for climate, audio, and seat position (if adjustable).
  • Data Insights: Track your driving habits, energy consumption patterns, and charging history to optimize usage.
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This level of connectivity, often found in premium EVs, is a significant selling point in the affordable compact segment. It transforms the car from a simple mode of transport into a connected device.

Performance, Range, and Efficiency: The Heart of the Electric Drive

Performance in an electric car is defined by its motor, battery, range, and efficiency. The MG small electric car in India (Comet EV) is designed for the realities of Indian urban driving, prioritizing efficiency and practicality over outright speed.

Motor and Acceleration: Smooth and Zippy

The Comet EV is powered by a single permanent magnet synchronous motor driving the front wheels. Key specifications:

  • Power Output: Typically around 41-42 BHP (Brake Horsepower) and 110 Nm of torque.
  • 0-60 km/h Acceleration: Approximately 5-6 seconds.
  • Top Speed: Electronically limited to around 80-85 km/h.

While not a speed demon, this setup is perfectly suited for city driving:

  • Instant Torque: Electric motors deliver maximum torque from 0 RPM, providing brisk and smooth acceleration from a standstill – ideal for pulling away from traffic lights or merging into traffic. You won’t feel sluggish.
  • Effortless Urban Cruising: The power is ample for maintaining speeds between 30-60 km/h, the typical range for city roads. Overtaking slower vehicles is easy.
  • Top Speed Limitation: The 80-85 km/h limit ensures safety on city roads and prioritizes battery efficiency. For highway driving, it’s adequate for maintaining the legal speed limit, but it’s not designed for sustained high-speed runs.
  • Regenerative Braking: A key feature. When you lift off the accelerator, the motor acts as a generator, converting kinetic energy back into electricity to recharge the battery. This significantly extends range, especially in stop-and-go traffic. MG offers multiple levels of regen braking intensity (often via paddle shifters or settings) that you can adjust to your preference – from minimal coasting to “one-pedal driving” where lifting off almost brings the car to a complete stop.

Tip: Experiment with different regen levels in traffic. Higher regen can feel jerky at first but maximizes range and reduces brake wear. Lower regen offers a more natural coasting feel.

Battery and Range: Real-World City Range

The battery is the heart of any EV. The Comet EV typically features a lithium-ion phosphate (LFP) battery pack with a capacity of around 17.3 kWh.

  • Claimed Range (ARAI): Approximately 230-235 km on a single charge.
  • Real-World Range (City Driving): This is the crucial figure. In typical Indian city conditions (moderate AC use, mixed traffic, moderate speeds), expect a realistic range of 150-180 km per charge. This is more than sufficient for the average daily commute (which is often under 50 km in major cities) and allows for errands, school runs, and social visits without range anxiety.
  • Highway Range: At sustained speeds of 80 km/h on highways, expect a reduced range of around 120-140 km due to higher energy consumption. Plan charging stops accordingly.
  • LFP Battery Advantages:**
    • Longer Lifespan: LFP batteries are known for their exceptional cycle life (typically 2000-4000 cycles or more), meaning they degrade slower than NMC batteries, offering peace of mind over the car’s ownership period.
    • Improved Thermal Stability: Less prone to thermal runaway (overheating), making them inherently safer, especially in India’s hot climate.
    • Wider Operating Temperature Range:** Performs better in extreme heat and cold compared to some other chemistries.
    • Lower Cost:** LFP batteries are generally cheaper to produce, contributing to the car’s competitive price point.

Important Note: Range is highly variable. Factors like aggressive driving (rapid acceleration/heavy braking), heavy use of AC (especially cooling in summer), driving on hilly terrain, carrying heavy loads, and cold weather can significantly reduce the real-world range. Use the car’s energy consumption display to monitor your efficiency in real-time.

Charging Time: Home vs. Public

Charging convenience is paramount. The Comet EV supports multiple charging methods:

  • AC Slow Charging (15A Plug – “Standard 3-Pin”):**
    • Charger Type:** Onboard charger (typically 3.3 kW).
    • Time:** Approximately 7-8 hours for a full charge (0-100%).
    • Where:** Home (using a dedicated 15A socket with proper earthing), office parking, or any standard 15A outlet. *Crucial:* Ensure the wiring and socket are dedicated and properly earthed to avoid overheating. MG often provides a portable charging cable for this.
    • Best For:** Overnight charging. This is the most convenient and cost-effective method for daily use.
  • AC Fast Charging (7.2 kW – “Type 2” or “Wallbox”):**
    • Charger Type:** External wall-mounted charger (requires professional installation).
    • Time:** Approximately 3-4 hours for a full charge (0-100%).
    • Where:** Home (recommended), office, or dedicated public charging stations.
    • Best For:** Faster home charging, reducing reliance on slow charging. Ideal if you have a long daily commute or need to charge frequently during the day.
  • DC Fast Charging (CCS2 Connector):**
    • Charger Type:** Public DC fast charger (typically 25 kW or 50 kW).
    • Time:** Approximately 30-40 minutes to charge from 0-80%. Charging slows down significantly beyond 80% to protect the battery.
    • Where:** Public charging networks (like Tata Power EZ Charge, Charge+Zone, Statiq, MG’s own network), highways, malls, etc.
    • Best For:** Top-ups during long drives, emergencies, or when you need a significant charge quickly. Not recommended for daily use as frequent fast charging can degrade LFP batteries over time (though less than NMC).

Tip:** For most users, a combination of home AC charging (slow or fast) and occasional DC fast charging for longer trips is the optimal strategy. Always check the charging network’s app for availability, rates, and charger status before heading out.

Cost of Ownership: The Long-Term Value Proposition

One of the biggest advantages of the MG small electric car in India is its significantly lower running and maintenance cost compared to a conventional petrol or diesel car. Let’s break down the economics.

Initial Purchase Price and Incentives

The Comet EV is positioned as an affordable EV. The ex-showroom price typically starts around ₹7.5 – ₹8.5 lakh (depending on the variant and state). This price point is competitive, especially considering the technology and features offered.

  • FAME II Subsidy:** The Indian government’s Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME II) scheme provides a significant upfront subsidy. This can reduce the ex-showroom price by ₹50,000 to ₹1,50,000, depending on the state and battery capacity. *Crucial:* Check the latest FAME II guidelines and state-specific incentives (like road tax exemptions, registration fee waivers) applicable at the time of purchase. These vary by state and can significantly impact the final on-road price.
  • Road Tax & Registration:** Many states offer 100% road tax exemption for EVs, saving thousands. Registration fees might also be reduced or waived.
  • Corporate Leasing/Incentives:** Some companies offer EV leasing options or provide incentives for employees to switch to EVs, potentially reducing the effective cost further.

Tip:** Always calculate the on-road price (including insurance, registration, and any dealer charges) in your specific state, factoring in all available subsidies and exemptions. This is the true cost of ownership.

Running Costs: Electricity vs. Petrol

This is where EVs shine. Electricity is vastly cheaper than petrol.

  • Electricity Cost:** Assuming an average electricity rate of ₹8 per unit (kWh) in India and a real-world efficiency of 6-7 km/kWh (achievable in city driving), the cost per kilometer is approximately ₹1.20 – ₹1.35.
  • Petrol Cost:** For a comparable small petrol car (e.g., Maruti Swift) with 18-20 km/l efficiency and petrol price of ₹100/l, the cost per kilometer is approximately ₹5.00 – ₹5.50.
  • Savings:** This translates to a saving of ₹3.70 – ₹4.30 per kilometer! For a daily commute of 50 km, that’s a saving of ₹185 – ₹215 per day or ₹5,550 – ₹6,450 per month!

Over 5 years (assuming 15,000 km/year), the fuel cost savings alone can amount to ₹3.3 – ₹3.9 lakh! This can easily offset a significant portion of the initial purchase price difference between the EV and a petrol car.

Maintenance Costs: Fewer Moving Parts

EVs have drastically fewer moving parts than internal combustion engine (ICE) vehicles:

  • No Engine Oil Changes:** No need for regular oil changes, oil filters, or air filters (though cabin filters are still required).
  • No Exhaust System:** No muffler, catalytic converter, or related components to replace.
  • No Transmission (in most cases):** Single-speed reduction gear requires minimal maintenance compared to complex manual or automatic transmissions.
  • Reduced Brake Wear:** Regenerative braking significantly reduces wear on the friction brakes (pads and discs), extending their lifespan.
  • Fewer Fluids:** No need for coolant (for the engine), brake fluid changes (though still needed for the hydraulic system), or transmission fluid.

While EVs still require maintenance (brakes, suspension, tires, cabin filters, battery health checks, software updates), the frequency and cost are generally much lower. MG offers service packages, but even without them, annual maintenance costs for an EV are typically 30-50% lower than for a comparable petrol car.

Resale Value and Depreciation

Resale value for EVs is a developing area in India. However, factors favoring the MG small electric car in India:

  • Brand Reputation:** MG has built a strong brand in India with a focus on quality and technology.
  • Popularity of the Model:** The Comet EV is one of the more popular affordable EVs, increasing demand in the used market.
  • LFP Battery Longevity:** The long lifespan of the LFP battery is a major selling point for second owners, reducing concerns about battery degradation.
  • Ongoing Tech Support:** MG’s commitment to OTA updates and service network support adds value.

While EVs might depreciate slightly faster initially than some established ICE models, the strong demand for affordable EVs and MG’s brand equity suggest relatively good resale value, especially for well-maintained vehicles. The lower running costs also make them attractive to second-hand buyers.

Charging Infrastructure and Practical Ownership Tips

Owning an EV, especially a small electric car in India like the MG Comet, requires adapting to a new paradigm: charging instead of refueling. While the infrastructure is growing, practical planning is essential.

Home Charging: The Foundation

For most owners, home charging will be the primary method. Here’s what you need to know:

  • Dedicated Circuit:** Ensure you have a dedicated 15A circuit for slow charging. For a 7.2 kW wallbox, a dedicated 32A circuit is required. *Never* use an extension board for charging; it’s a major fire hazard.
  • Proper Earthing:** A critical safety requirement. Ensure your home wiring has a proper earthing system. Consult a qualified electrician.
  • Location:** Choose a convenient, safe location (garage, driveway, parking slot) with easy access to the car’s charging port.
  • Wallbox Installation:** MG or third-party providers can install a 7.2 kW wallbox. It’s an investment (₹30,000-₹50,000) that pays off in faster charging and convenience.
  • Charging Schedule:** Charge overnight when electricity rates are lower (if your utility offers time-of-day tariffs). Use the MG app to schedule charging.

Tip:** Install a smart plug or timer if you don’t have a wallbox with scheduling, to automatically start charging during off-peak hours.

Public Charging Networks: Expanding Reach

The public charging ecosystem in India is rapidly expanding. Key players include:

  • Tata Power EZ Charge
  • Charge+Zone
  • Statiq
  • MG’s Own Network
  • Fortum Charge & Drive
  • Shell Recharge

These networks operate DC fast chargers (25kW, 50kW, 120kW+) and AC chargers (3.3kW, 7.2kW) across cities, highways, malls, offices, and residential complexes.

  • Apps:** Download the apps of major networks. They show charger locations, availability, status (working/broken), pricing, and allow booking.
  • Payment:** Most use digital payments (UPI, cards, wallets).
  • Membership:** Some offer membership plans with discounted rates or priority access.
  • Reliability:** While growing, reliability can vary. Always check the app for charger status before driving long distances. Have backup plans.

Tip:** Use the MG i-SMART app’s navigation feature, which integrates charging station data and can plan routes based on your battery level and available chargers.

Practical Ownership Tips: Maximizing Your Experience

Beyond charging, here are essential tips for new owners:

  • Plan Your Day:** Always check your battery level and plan charging stops, especially for trips longer than your daily range. Use navigation apps with EV routing.
  • Monitor Efficiency:** Pay attention to the energy consumption display. Smooth acceleration and braking, using regen braking, and minimizing AC use can significantly improve efficiency and range.
  • Pre-conditioning:** Use the MG app to pre-cool or pre-heat the cabin while the car is still plugged in. This uses grid power, not battery power, preserving your range.
  • Tyre Pressure:** Maintain correct tyre pressure as specified in the manual. Underinflated tyres increase rolling resistance and reduce range.
  • Weight Management:** Avoid carrying unnecessary heavy items. Extra weight reduces efficiency.
  • Software Updates:** Ensure your car receives OTA updates. These often include performance improvements, bug fixes, and new features.
  • Service Intervals:** Follow MG’s recommended service schedule, focusing on battery health checks, brake system inspections, and software updates. Don’t skip them.
  • Insurance:** Get comprehensive insurance. Some insurers offer specific EV insurance with features like battery coverage and charging cable theft.

Example:** A family in Pune uses their Comet EV for daily school runs (20 km round trip), grocery shopping (10 km), and weekend trips to Lonavala (60 km one way). They charge nightly at home using a 15A socket (7-8 hours). For the Lonavala trip, they use the MG app to locate a DC fast charger en route (30 min charge) to ensure they have enough range for the return journey, avoiding range anxiety.

Data Snapshot: Key Specifications and Comparison

Here’s a concise overview of the MG Comet EV, the current MG small electric car in India, and how it compares to a key competitor, the Tata Tiago EV, in the same segment. This data helps understand its positioning.

Feature MG Comet EV Tata Tiago EV
Ex-Showroom Price (Starting, approx.) ₹7.50 – ₹8.50 Lakh ₹8.69 – ₹9.99 Lakh
Battery Capacity 17.3 kWh (LFP) 19.2 kWh (LFP) / 24 kWh (NMC)
Claimed Range (ARAI) 230-235 km 250-315 km (varies by battery)
Real-World City Range (Est.) 150-180 km 170-220 km (LFP), 200-260 km (NMC)
Power (BHP) 41-42 BHP 60-74 BHP (varies by battery)
Torque (Nm) 110 Nm 105-114 Nm
Top Speed 80-85 km/h 120 km/h
Charging (AC – 15A/3.3kW) 7-8 hrs (0-100%) 6.5-8 hrs (0-100%)
Charging (DC Fast – 50kW) 30-40 mins (0-80%) 58-65 mins (0-80%)
Length x Width x Height (mm) 2974 x 1496 x 1610 3769 x 1677 x 1536
Wheelbase (mm) 2010 2400
Infotainment 10.1″ Touchscreen, i-SMART, OTA, Voice 7″/8″ Touchscreen, Zconnect, OTA, Voice
Key Tech Differentiator i-SMART Connectivity Suite Zconnect, Larger Size, Higher Power (NMC)
Best For Urban Commuters, Tech Lovers, Small Families, City Agility Families, Highway Driving, Longer Range Needs, Larger Boot

Note: Prices and specs are approximate and subject to change. Check the latest official data from MG and Tata Motors. Real-world range is highly variable.

The table highlights the Comet EV’s strengths: compact size, exceptional city agility, best-in-class connectivity (i-SMART), competitive pricing, and LFP battery safety/longevity. The Tiago EV offers more space, higher power (especially NMC version), and a longer range but at a higher price point and larger footprint.

Conclusion: The Compact Catalyst for India’s Electric Future

The MG small electric car in India, epitomized by the MG Comet EV, is far more than just another electric vehicle; it represents a fundamental shift in how we perceive urban mobility. It’s a compact revolution on wheels, meticulously engineered to address the unique challenges and opportunities of the Indian cityscape. It tackles the core issues head-on: rising fuel costs, crippling traffic congestion, limited parking, and severe air pollution.

What makes it revolutionary is its holistic approach. It’s not just about being electric; it’s about being practical, affordable, technologically advanced, and incredibly convenient for the average Indian user. The compact size is its superpower, transforming the stressful act of city driving into a manageable, even enjoyable, experience. The low running costs, driven by cheap electricity and minimal maintenance, deliver substantial long-term savings that can offset the initial investment, especially with government incentives. The MG i-SMART connectivity suite sets a new benchmark in the affordable EV segment, offering features like remote climate control, vehicle tracking, and OTA updates that were once the domain of luxury cars, providing unparalleled convenience and peace of mind.

The LFP battery is a masterstroke. Its inherent safety, exceptional longevity, and better performance in India’s hot climate address critical concerns about EV ownership, offering owners a durable and reliable power source for years to come. The focus on home charging as the primary method, supported by the expanding (though still evolving) public charging network, makes the transition from petrol seamless for most daily users. The car’s design, both exterior and interior, is modern, functional, and surprisingly spacious for its footprint, proving that compact doesn’t mean cramped.

While challenges remain – the need for faster public charging infrastructure expansion, ensuring consistent charger reliability, and building broader consumer trust in EVs – the MG Comet EV, and the concept of the small electric car in India, is proving to be a powerful catalyst. It’s making electric mobility accessible to a wider segment of the population, not just early adopters or the wealthy. It’s demonstrating that EVs can be practical, desirable, and economically viable for the masses.

For the urban commuter tired of traffic jams and petrol bills, for the environmentally conscious citizen wanting to reduce their carbon footprint, for the tech-savvy individual craving connectivity, and for families seeking a safe, affordable, and efficient second car, the MG small electric car in India offers a compelling proposition. It’s not just a car; it’s a smarter, cleaner, and more sustainable way to navigate the complexities of modern Indian life. As charging infrastructure continues to grow and battery technology advances, vehicles like the Comet EV will become the norm, not the exception. This compact revolution isn’t just changing how we drive; it’s paving the way for a cleaner, quieter, and more efficient future for Indian cities. The future of mobility isn’t just electric; it’s compact, connected, and accessible – and MG is leading the charge.

Frequently Asked Questions

What is the price of the MG small electric car in India?

The MG small electric car, likely referring to the MG Comet EV, starts at approximately ₹7.98 lakh (ex-showroom). This makes it one of the most affordable compact electric vehicles in India, ideal for urban commuters.

What is the driving range of the MG small electric car in India on a single charge?

The MG Comet EV offers a certified range of up to 230 km on a single charge, making it suitable for daily city commutes. Actual range may vary based on driving conditions and usage patterns.

How long does it take to charge the MG small electric car?

The MG small electric car can be charged from 10% to 80% in about 5 hours using a standard home charger. With a DC fast charger, this time reduces significantly, enhancing convenience for users.

Is the MG small electric car suitable for Indian road conditions?

Yes, the MG small electric car is designed with compact dimensions and robust suspension, making it well-suited for crowded city streets and uneven roads. Its lightweight build ensures agility in traffic and tight parking spaces.

What are the key features of the MG small electric car in India?

The MG small electric car comes with features like a digital instrument cluster, connected car technology, dual airbags, and regenerative braking. These features enhance safety, comfort, and energy efficiency for city driving.

Does the MG small electric car qualify for government subsidies in India?

Yes, the MG Comet EV qualifies for the FAME II subsidy, which can reduce the effective purchase price. State-specific incentives may also apply, further lowering the cost for buyers in certain regions.

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