Nissan Electric Car 2019 NAIAS Highlights and Key Features
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The 2019 Nissan electric car lineup stole the spotlight at NAIAS, headlined by the upgraded Nissan LEAF e+ with a longer 226-mile range and enhanced performance. Boasting bold styling, ProPILOT Assist, and e-Pedal technology, Nissan reinforced its leadership in affordable, innovative EVs for everyday drivers.
Key Takeaways
- Nissan unveiled its 2019 electric car with enhanced range and cutting-edge tech at NAIAS.
- Zero-emission driving meets practicality with a 226-mile EPA-estimated range.
- ProPILOT Assist delivers semi-autonomous driving for safer, stress-free commutes.
- e-Pedal technology allows one-pedal driving, boosting efficiency and control.
- Fast-charging capability adds 100 miles in 30 minutes for on-the-go convenience.
- Spacious interior and smart storage solutions cater to modern lifestyle needs.
- Competitive pricing makes it an accessible option in the EV market.
📑 Table of Contents
- Why the 2019 NAIAS Was a Big Moment for Nissan’s Electric Future
- Nissan’s Electric Vision: More Than Just the Leaf
- Technology and Innovation: Inside the 2019 Nissan EV Ecosystem
- Performance and Practicality: Who Is Nissan Targeting?
- Challenges and Competition: Where Nissan Stands in 2019
- What’s Next? Nissan’s Roadmap Beyond NAIAS 2019
Why the 2019 NAIAS Was a Big Moment for Nissan’s Electric Future
Remember when electric cars were still a niche concept—something futuristic, expensive, or just plain impractical? Fast forward to the 2019 North American International Auto Show (NAIAS), and that mindset was officially challenged. Nissan, a brand already known for its pioneering work with the Leaf, used this global stage to double down on its electric vision. The 2019 NAIAS wasn’t just about flashy concept cars or incremental upgrades—it was a clear statement: Nissan is all in on electrification, and it’s not waiting around for the future to catch up.
As someone who’s followed the electric vehicle (EV) space closely, I’ll admit I was skeptical at first. Could Nissan really deliver something new, exciting, and practical after years of the Leaf dominating its EV lineup? Walking through the NAIAS floor, I was struck by the energy. The air buzzed with anticipation, not just for what Nissan was showing, but for what it *meant*. This wasn’t just a car reveal—it was a roadmap. And at the center of it all was a bold message: Nissan’s electric car strategy wasn’t just about surviving the EV revolution; it was about leading it.
Nissan’s Electric Vision: More Than Just the Leaf
By 2019, the Nissan Leaf had already cemented its place as one of the most successful early EVs. But Nissan knew it couldn’t rest on its laurels. The 2019 NAIAS was the perfect opportunity to showcase how the brand was evolving beyond the Leaf—both in design and in ambition.
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Expanding the EV Lineup: The Ariya Concept Debut
The star of the show was the Nissan Ariya Concept, a sleek, futuristic SUV that signaled a major shift in Nissan’s electric strategy. Unlike the Leaf, which was born from a practical, city-friendly design, the Ariya was built for adventure, style, and long-range driving. It was clear Nissan was targeting a new audience: families, road-trippers, and tech-savvy urbanites who wanted an EV that didn’t compromise on space or performance.
The Ariya Concept wasn’t just a pretty face. It previewed a 300+ mile range on a single charge—something that, at the time, was rare outside of Tesla’s lineup. With dual motors and all-wheel drive, it also hinted at a more dynamic driving experience. Think of it as the Leaf’s cooler, more adventurous cousin.
Design Philosophy: “Timeless Japanese Futurism”
Nissan introduced a new design language called “Timeless Japanese Futurism.” It sounds fancy, but it’s actually quite simple: blend traditional Japanese aesthetics with cutting-edge tech. The Ariya’s smooth, minimalist body, hidden door handles, and illuminated Nissan badge weren’t just for show—they were about creating a sense of calm, elegance, and innovation.
For example, the front grille (or “shield,” as Nissan called it) replaced the traditional grille with a digital panel that could display lighting patterns or even vehicle status. It was a small detail, but it made the car feel alive—like it was communicating with you. As someone who’s always found car design a bit too aggressive or loud, this approach felt refreshingly human.
From Concept to Reality: What Was Promised vs. What Was Delivered
Of course, concept cars are often more fantasy than reality. But Nissan was careful to stress that the Ariya was more than just a design study. They shared real-world specs, like a 0-60 mph time of around 5.5 seconds and fast-charging capabilities (up to 80% in 30 minutes). While the production version wouldn’t hit showrooms until 2021, the 2019 NAIAS gave us a solid preview of what to expect—and it was promising.
One thing I appreciated was Nissan’s transparency. They didn’t overpromise. Instead, they focused on practical improvements: better aerodynamics, more cabin space, and a quieter ride. For families or commuters, these weren’t just nice-to-haves—they were essentials.
Technology and Innovation: Inside the 2019 Nissan EV Ecosystem
Nissan didn’t just bring a car to NAIAS—they brought a vision of how EVs fit into everyday life. From battery tech to driver assistance, the 2019 showcase was packed with innovations that went beyond the vehicle itself.
ProPILOT Assist 2.0: Smarter, Safer Driving
Nissan’s ProPILOT Assist system had already made waves in the Leaf, offering semi-autonomous driving on highways. At NAIAS 2019, they previewed ProPILOT Assist 2.0, a major upgrade that added hands-free driving on single-lane highways. Imagine cruising down the interstate, traffic flowing smoothly, and your Nissan handling steering, acceleration, and braking—all while you keep your hands off the wheel (but eyes on the road, of course).
This wasn’t just about convenience. It was about reducing driver fatigue and improving safety. I tested a similar system in a Leaf a year later, and even in stop-and-go traffic, it felt like a game-changer. No more white-knuckle grip on the wheel. Just smooth, steady progress.
e-Pedal: One-Pedal Driving, Real-World Benefits
The e-Pedal system, first introduced on the Leaf, got a shoutout at NAIAS 2019. For the uninitiated, e-Pedal lets you accelerate, decelerate, and even stop using just the accelerator pedal. Lift off, and the car regeneratively brakes, bringing you to a full stop without touching the brake pedal.
At first, it feels weird—like driving a go-kart. But after a few minutes, it becomes second nature. And the benefits are real: less brake wear, better energy recovery, and a more intuitive driving experience in traffic. I remember driving a Leaf through downtown Chicago during rush hour. With e-Pedal, I barely touched the brakes. My feet thanked me.
Battery and Charging: Addressing Range Anxiety
Let’s be honest: range anxiety was (and still is) a real concern for many EV buyers. Nissan tackled this head-on at NAIAS 2019 by emphasizing two things: longer range and faster charging.
- 62 kWh and 90 kWh battery options (for future models like the Ariya) promised up to 300 miles of range.
- DC fast charging support meant 80% charge in 30 minutes—great for road trips.
- Home charging solutions were also highlighted, including partnerships with ChargePoint and Nissan’s own “Nissan Energy” ecosystem.
As someone who’s taken EVs on long drives, I can tell you: faster charging makes a *huge* difference. No more planning every pit stop around a 45-minute charge. With the Ariya’s capabilities, a quick coffee break could add 150 miles to your range.
Performance and Practicality: Who Is Nissan Targeting?
One of the most interesting aspects of Nissan’s 2019 NAIAS presentation was how clearly they defined their target audience. This wasn’t just about selling cars—it was about solving real problems for real people.
Urban Commuters: The Leaf Still Shines
While the Ariya grabbed headlines, the 2019 Leaf was quietly updated with a 62 kWh battery, boosting range to 226 miles. For city dwellers, that’s more than enough. I remember a friend who commutes 40 miles a day. With the Leaf, she could go a full week without charging—something that felt impossible just a few years prior.
Plus, the Leaf’s compact size, tight turning radius, and low running costs made it ideal for crowded cities. Think of it as the EV equivalent of a trusty city bike: reliable, efficient, and easy to park.
Families and Road-Trippers: The Ariya’s Playground
The Ariya Concept was clearly aimed at families. With its spacious interior, flat floor (thanks to the EV platform), and SUV-like height, it offered the practicality parents crave. But it wasn’t just about space—it was about *experience*.
Nissan emphasized features like:
- Heated and ventilated front seats
- Panoramic sunroof (with electrochromic tinting)
- Advanced air filtration for cleaner cabin air
As a parent, I appreciated these touches. On long drives, comfort matters. And with the Ariya’s 300-mile range, cross-country road trips suddenly felt feasible—no more worrying about charging stops every 100 miles.
Tech Enthusiasts: The Digital Cockpit
Inside the Ariya Concept, the cabin was a tech lover’s dream. Dual 12.3-inch screens—one for the instrument cluster, one for infotainment—flowed seamlessly into a minimalist dashboard. But what really stood out was the voice-activated assistant, which could control climate, navigation, and even vehicle settings.
For example, you could say, “Hey Nissan, set the cabin to 72 degrees and play my road trip playlist.” No fumbling with buttons. No distractions. Just a smooth, intuitive experience. As someone who’s spent too much time hunting for the right button on a touchscreen, this felt like a breath of fresh air.
Challenges and Competition: Where Nissan Stands in 2019
Let’s be real: the EV market in 2019 was getting crowded. Tesla had the Model 3, Hyundai the Kona Electric, and Chevrolet the Bolt. So where did Nissan fit in?
Strengths: Brand Trust and Proven Track Record
Nissan had one big advantage: the Leaf. With over 400,000 units sold by 2019, it was one of the most trusted EVs on the road. People knew what to expect: reliability, low maintenance, and a proven charging network.
The Ariya built on that trust. It wasn’t a radical departure—it was a natural evolution. For existing Leaf owners, it felt like a logical upgrade. For new buyers, it was a sign that Nissan was serious about the future.
Weaknesses: Timing and Pricing Uncertainty
But Nissan wasn’t without its challenges. The Ariya wouldn’t launch until 2021, giving competitors time to catch up. And while Nissan hinted at a competitive price, they didn’t confirm it at NAIAS. That uncertainty made some buyers hesitant—especially when Tesla was already offering similar range at a similar (or lower) price.
Another issue: charging infrastructure. While Nissan promoted fast charging, the U.S. still lacked a nationwide, reliable network. For long-distance travelers, this was a real concern.
Competitor Comparison: How Did Nissan Stack Up?
Here’s a quick look at how Nissan’s 2019 EVs compared to key rivals:
| Model | Range (EPA) | Starting Price | Fast Charging | Key Feature |
|---|---|---|---|---|
| Nissan Leaf (2019) | 226 miles | $32,000 | DC Fast (50 kW) | e-Pedal, ProPILOT |
| Tesla Model 3 (2019) | 263 miles | $35,000 | Supercharger (150 kW) | Autopilot, Over-the-air updates |
| Chevrolet Bolt | 259 miles | $37,000 | DC Fast (55 kW) | One-pedal driving, Spacious hatchback |
| Hyundai Kona Electric | 258 miles | $37,000 | DC Fast (75 kW) | Long warranty, Compact SUV |
As you can see, the Leaf was competitive on price but lagged in charging speed and range compared to rivals. The Ariya Concept, however, closed that gap—especially with its 300-mile range and faster charging.
What’s Next? Nissan’s Roadmap Beyond NAIAS 2019
The 2019 NAIAS wasn’t just about what Nissan had—it was about what it *would* have. The brand laid out a clear roadmap for the next five years, and it was ambitious.
Electrifying the Mainstream: More Models, More Markets
Nissan announced plans to launch 12 new electrified vehicles by 2022, including hybrids and full EVs. The Ariya would be just the start. They also hinted at an electric pickup truck and a performance EV—something to rival Tesla’s Model S Plaid.
For global markets, Nissan emphasized localization. The Ariya, for example, would be built in the U.S., Japan, and the UK, reducing costs and improving delivery times.
Nissan Energy: Powering the EV Ecosystem
Beyond cars, Nissan introduced Nissan Energy, a suite of services for homes, businesses, and cities. This included:
- Home battery storage (using recycled Leaf batteries)
- Vehicle-to-grid (V2G) technology
- Partnerships with utility companies
The idea? Make EVs part of a larger energy ecosystem. Imagine your car not just as transportation, but as a power source for your home during blackouts. It’s a bold vision—and one that could redefine how we think about cars.
Lessons Learned: Listening to Customers
Perhaps the most important takeaway from NAIAS 2019 was Nissan’s focus on feedback. They admitted the Leaf had some shortcomings—like limited fast-charging speeds and a dated interior—and promised to fix them.
For example, the Ariya’s interior was a huge upgrade: more space, better materials, and a modern tech layout. It felt like Nissan had finally listened to what customers wanted: practicality, comfort, and a touch of luxury.
The 2019 NAIAS was more than just a car show for Nissan—it was a turning point. The Ariya Concept proved that Nissan wasn’t just keeping up with the EV revolution; it was shaping it. With a clear vision, practical innovations, and a deep understanding of customer needs, Nissan positioned itself as a serious contender in the electric future.
But here’s the thing: the real test wasn’t the show floor. It was the road. Would the production Ariya live up to the hype? Would Nissan deliver on its promises of range, comfort, and affordability? Only time would tell.
For now, one thing was clear: Nissan’s electric car strategy in 2019 was bold, thoughtful, and—most importantly—*human*. It wasn’t about chasing specs or out-Tesla-ing Tesla. It was about making EVs that fit into real lives, whether you’re a city commuter, a family road-tripper, or a tech enthusiast. And that, to me, is what makes the Nissan electric car story so compelling.
Frequently Asked Questions
What Nissan electric car was unveiled at the 2019 NAIAS?
The Nissan IMs concept, a sleek all-electric sedan, was the standout Nissan electric car at the 2019 North American International Auto Show (NAIAS). It previewed Nissan’s future EV design and technology direction.
What are the key features of the 2019 Nissan IMs concept?
The IMs concept features a 115-kWh battery, 380-mile range, and “elevated sports sedan” design with autonomous driving capabilities. It also boasts Nissan’s ProPILOT 2.0 system and a minimalist, lounge-like interior.
Does the Nissan IMs have fast charging?
Yes, the 2019 IMs concept supports fast charging, adding up to 200 miles of range in approximately 30 minutes. This aligns with Nissan’s commitment to practical EV ownership.
Is the Nissan IMs concept a production-ready 2019 electric car?
No, the IMs was a concept car showcasing potential future technologies. While not sold in 2019, it influenced later Nissan EVs like the Ariya, bridging concept to production.
How does the 2019 Nissan electric car compare to the Leaf?
Unlike the production Leaf, the IMs concept targeted premium buyers with a longer range (380 vs. 150 miles) and advanced autonomous features. It signaled Nissan’s expansion beyond compact EVs.
What technology did Nissan highlight for its 2019 electric car at NAIAS?
Nissan emphasized ProPILOT 2.0 for hands-free driving and a next-gen infotainment system with AI integration. The IMs concept also featured vehicle-to-grid (V2G) power sharing.