Who Does the Kia Electric Car Commercial Star Reveal Here

The Kia electric car commercial stars none other than Oscar-winning actor Mahershala Ali, bringing star power and credibility to Kia’s EV lineup. Known for his compelling performances, Ali’s appearance underscores Kia’s commitment to innovation and sustainability in the electric vehicle market. His sleek, confident presence aligns perfectly with the brand’s modern, eco-conscious vision.

Key Takeaways

• Identify the star: The Kia EV commercial features Jung Woo-sung, a renowned South Korean actor.
• Brand alignment: His eco-conscious image aligns with Kia’s sustainable mobility vision.
• Global appeal: Casting a Korean star boosts Kia’s presence in Asian markets.
• Emotional storytelling: The ad uses his charisma to highlight innovation and trust.
• Call-to-action: Viewers are directed to explore Kia’s EV lineup post-ad.
• Target audience: Urban professionals valuing style and sustainability are the focus.

Who Does the Kia Electric Car Commercial Star? Let’s Break It Down

Have you ever found yourself humming along to a catchy jingle during a commercial break, only to realize you’ve completely missed the product being advertised? Or worse—you remember the face, the vibe, the energy, but can’t for the life of you recall the brand? If you’ve recently caught a Kia electric car commercial, chances are you’ve experienced that exact moment of confusion. The ads are sleek, modern, and full of energy, often featuring a charismatic figure behind the wheel or leading the charge in a high-tech urban landscape. But who exactly is the face behind the campaign? Who does the Kia electric car commercial?

As someone who’s spent years analyzing automotive marketing, I’ve noticed a trend: Kia doesn’t just sell cars—they sell a lifestyle. And their electric vehicle (EV) ads are no exception. Whether it’s a celebrity endorsement, a professional stunt driver, or a carefully curated brand ambassador, the people in these commercials play a crucial role in shaping how we perceive the vehicle. In this article, we’ll dive deep into the world of Kia’s EV marketing, uncover the faces behind the wheel, and explore how these choices impact the brand’s image. From A-list celebrities to lesser-known influencers, we’ll answer the burning question: Who does the Kia electric car commercial?

The Rise of Kia’s Electric Vehicle Marketing Strategy

Kia’s shift toward electric vehicles isn’t just about engineering—it’s about storytelling. In the past decade, the brand has transformed from a budget-friendly option to a serious contender in the EV space. But how did they get there? A big part of their success lies in their marketing, particularly the Kia electric car commercial lineup.

From Budget Brand to EV Innovator

Let’s rewind a bit. In the early 2000s, Kia was known for affordability, not innovation. Fast forward to today, and they’re launching models like the Kia EV6 and Kia EV9, vehicles that compete with Tesla, Hyundai Ioniq, and Ford Mustang Mach-E. The turning point? A bold rebranding effort that emphasized design, sustainability, and tech. And the commercials? They’re no longer just about price tags—they’re about vision.

Take the “Kia Electrified” campaign. Instead of focusing solely on specs, the ads highlight lifestyle: a young professional charging their EV at a rooftop café, a family road-tripping with zero emissions, or a couple exploring nature in a sleek SUV. The message is clear: Kia EVs aren’t just cars—they’re enablers of a better life.

The Power of Emotional Storytelling in Ads

Kia’s electric car commercials often use emotional storytelling to connect with viewers. For example, one ad shows a woman driving through a city at dawn, the car’s ambient lighting changing with the sunrise. The voiceover talks about “starting the day with intention.” There’s no hard sell—just a feeling of calm, control, and modernity.

This approach works because it taps into what people want from an EV: not just efficiency, but freedom, clarity, and connection to the future. And the person in the driver’s seat? They’re not just a model—they’re a symbol of that future.

Why the Star Matters More Than You Think

You might think, “It’s just a face in a car.” But in reality, the choice of who does the Kia electric car commercial is a strategic decision. The right person can:

• Build trust with a target demographic (e.g., young professionals, eco-conscious families)
• Enhance the car’s perceived innovation and sophistication
• Create a memorable brand association (think: “That’s the guy from the Kia ad!”)

Kia understands this. That’s why they don’t just cast anyone—they choose individuals who embody the values of their EV lineup: forward-thinking, reliable, stylish, and inclusive.

Celebrity Endorsements: The Big Names Behind the Wheel

When it comes to high-impact advertising, few tools are as effective as celebrity power. Kia has leveraged this strategy masterfully in their EV campaigns, partnering with well-known figures to amplify their message.

LeBron James: The Original Kia Spokesperson

While LeBron James is best known for his Kia Optima and Telluride ads, his influence extends into the electric space. Though he hasn’t starred in a full EV6 or EV9 commercial, his long-standing partnership with Kia (since 2014) has laid the foundation for the brand’s premium image. His presence in past campaigns has helped Kia shed its “cheap car” label—making the leap to electric vehicles feel more natural to consumers.

Think about it: when a global icon like LeBron drives a Kia, it signals that the brand is now in the same league as luxury automakers. That credibility is essential when launching EVs, which often come with a higher price tag and new technology.

Other A-List Appearances and Collaborations

While LeBron is the most visible, Kia has also worked with other celebrities in EV-adjacent content:

• John Krasinski – Featured in a humorous, high-energy ad for the EV6, playing a dad trying (and failing) to keep up with his kids’ tech-savvy lifestyle. The ad ends with him embracing the EV6 as the ultimate family vehicle. His everyman charm and comedic timing made the ad go viral.
• Zendaya – While not in a traditional commercial, she was featured in a digital campaign for the EV9, highlighting its spacious interior and eco-friendly design. The campaign targeted young professionals and families, with Zendaya representing style and sustainability.
• Simone Biles – In a heartwarming ad, the Olympic gymnast is shown driving the EV6 through a city, reflecting on her journey and the importance of balance. The message: “Just like your life, your car should be in sync.”

These choices aren’t random. Each celebrity aligns with a specific audience segment. Krasinski = relatable dad. Zendaya = trendy, eco-conscious millennial. Biles = disciplined, high-achieving professional. Kia isn’t just selling a car—they’re selling an identity.

Why Celebrities Work for Kia’s EV Message

Let’s be real: EVs can be intimidating. New tech, charging concerns, range anxiety—these are real barriers. But when a trusted celebrity says, “I drive this, and I love it,” it reduces that fear. It’s social proof at its finest.

Plus, celebrities bring media attention. When John Krasinski posts a behind-the-scenes clip of his Kia shoot on Instagram, it reaches millions who might never watch a car commercial. That’s free, organic exposure—something every brand craves.

Behind the Scenes: The Real Drivers and Stunt Performers

Not every face in a Kia electric car commercial is a household name. In fact, many of the most dynamic scenes—high-speed turns, dramatic drifts, urban maneuvers—are performed by professional stunt drivers and precision pilots. These unsung heroes are the real stars of the show.

Stunt Drivers: The Hidden Talent

Have you ever watched a Kia ad where the car zips through traffic with perfect timing, or parks itself with eerie precision? That’s not CGI (at least, not all of it). It’s real stunt driving.

Kia works with top-tier stunt coordinators from the film industry—names like Jack Gill (known for *The Fast and the Furious* series) and Charlie Picerni (*Mission: Impossible*). These professionals ensure that every maneuver looks effortless, even when it’s incredibly complex.

For example, in the EV6 “Urban Escape” commercial, the car navigates narrow alleys, dodges obstacles, and performs a 360-degree turn—all at high speed. That wasn’t just a driver; it was a team of stunt experts, choreographed like a movie scene.

Precision Driving and Safety Protocols

Stunt driving in commercials isn’t just about flash—it’s about safety. Kia’s production teams follow strict protocols:

• Multiple rehearsals on closed courses
• Use of remote-controlled cameras and drones for dynamic shots
• Real-time monitoring of vehicle systems (especially critical with EVs, where battery temperature and performance are key)

This attention to detail ensures that the Kia electric car commercial isn’t just exciting—it’s authentic. Viewers can tell when a car is truly capable of what’s shown on screen.

Why Real Driving Beats CGI (Most of the Time)

While some automakers rely heavily on CGI to showcase impossible stunts, Kia often chooses real driving. Why? Because real footage builds trust. When you see a real car doing real things, it feels more believable.

Plus, EVs have unique driving characteristics—instant torque, regenerative braking, quiet operation. These are best demonstrated in real-world conditions, not animated renderings. A stunt driver can show how the EV6 accelerates from 0-60 in 5 seconds, or how the EV9 handles a steep mountain road, with genuine feedback from the vehicle.

Brand Ambassadors and Influencers: The New Faces of Kia

While celebrities and stunt drivers play a big role, Kia’s EV marketing also leans heavily on digital influencers and brand ambassadors. In today’s world, a TikTok creator or YouTube reviewer can have more impact than a TV ad.

Micro-Influencers in the EV Space

Kia has partnered with dozens of micro-influencers—creators with 10k to 100k followers—who specialize in EVs, sustainability, or car tech. These influencers aren’t just paid to post; they’re given full access to test-drive the EV6 or EV9 and share honest reviews.

For example, Sarah EV (a popular YouTube channel) spent a week with the EV6, documenting her charging routine, daily commute, and even a road trip. Her video, “Why I Switched to Kia EV6,” has over 1.2 million views and includes real-world range data, charging times, and pros/cons.

This kind of content is gold for Kia because it’s seen as authentic. Viewers trust a real person’s experience more than a polished ad.

Social Media Campaigns and Hashtag Challenges

Kia has launched several social media campaigns that put real users in the spotlight. One standout is the #DriveElectricWithKia challenge, where customers share photos or videos of their EV in action. The best entries are featured in official ads or social posts.

This strategy does two things:

• It turns customers into brand ambassadors
• It creates a sense of community around Kia EVs

Imagine seeing your own car in a Kia electric car commercial—that’s powerful emotional engagement.

Long-Term Ambassadors vs. One-Off Collaborations

Some influencers have become long-term ambassadors. For example, EcoDriver Mike, a sustainability advocate, has worked with Kia for over three years, reviewing new models, attending EV expos, and hosting live Q&As. His deep knowledge of EVs makes him a trusted voice in the community.

Kia benefits from this long-term relationship because it builds credibility. It’s not just a one-off ad—it’s an ongoing conversation about electric mobility.

Regional Variations: Who Stars in Different Markets?

Here’s a fun fact: the person in a Kia electric car commercial might be different depending on where you live. Kia tailors its campaigns to local markets, using region-specific celebrities, influencers, and cultural references.

North America: LeBron, John Krasinski, and Family-Focused Ads

In the U.S. and Canada, Kia leans into celebrity power and family-friendly messaging. Ads often feature suburban neighborhoods, school drop-offs, and weekend getaways. The tone is aspirational but relatable.

For example, the EV9 “Family First” ad shows a multigenerational family road-tripping in the SUV, with grandparents, parents, and kids all enjoying the ride. The star? A real family, not a celebrity—highlighting authenticity.

Europe: Eco-Conscious Messaging and Local Influencers

In Europe, where environmental concerns are top of mind, Kia focuses on sustainability. Ads feature cityscapes, public charging stations, and low-emission zones. The faces are often local influencers or “green” activists.

In Germany, for instance, Kia partnered with Anna Müller, a climate scientist and EV advocate, for a campaign called “Driving Change.” She drives the EV6 through Berlin, explaining how EVs reduce carbon footprints.

Asia: Tech and Innovation Focus

In markets like South Korea, Japan, and China, Kia emphasizes cutting-edge tech. Ads highlight features like AI voice assistants, over-the-air updates, and autonomous driving. The stars are often tech reviewers or futurists.

In South Korea, Kia even used a digital human named “Luna” in a campaign for the EV6. Luna, an AI-generated persona, guided viewers through the car’s features in a sleek, futuristic setting.

Data Table: Key Faces in Kia EV Commercials (2020–2024)

Year	Commercial/Model	Main Star	Type	Region
2020	EV6 Teaser	John Krasinski	Celebrity	North America
2021	EV6 “Urban Escape”	Stunt Team (Jack Gill)	Stunt Driver	Global
2022	EV9 “Family First”	Real Families	User-Generated	North America
2022	EV6 “Driving Change”	Anna Müller	Influencer	Europe
2023	EV6 “Meet Luna”	Luna (Digital Human)	AI Persona	Asia
2024	EV9 “Balance”	Simone Biles	Celebrity	Global

Conclusion: The Faces That Drive the Future

So, who does the Kia electric car commercial? The answer is as diverse as the EV market itself. From A-list celebrities like LeBron James and John Krasinski to professional stunt drivers, eco-influencers, real families, and even digital humans, Kia’s marketing strategy is a masterclass in audience targeting and brand storytelling.

What makes these commercials work isn’t just the star power—it’s the authenticity behind them. Whether it’s a stunt driver showing off the car’s performance, an influencer sharing real-world charging tips, or a family enjoying a weekend trip, each ad feels genuine. And in a world where consumers are skeptical of marketing hype, that trust is priceless.

As Kia continues to expand its EV lineup—with models like the EV3, EV4, and EV5 on the horizon—we can expect even more innovative campaigns. But one thing will stay the same: the faces behind the wheel will always reflect the values of the brand: progress, inclusivity, and a vision for a better future.

Next time you see a Kia electric car commercial, take a closer look. Who’s driving? What’s the story? And most importantly—how does it make you feel? Because in the end, that’s what great advertising is all about.

Frequently Asked Questions

Who does the Kia electric car commercial star in their latest ads?

The recent Kia electric car commercials feature a mix of celebrities, influencers, and professional actors, depending on the campaign. Kia often partners with well-known figures to highlight their EV lineup, including the EV6 and EV9 models.

Which celebrity is in the Kia electric car commercial?

As of 2023, Kia has featured stars like Paul Rudd and Lana Condor in their electric vehicle campaigns, particularly for the EV6. These actors bring broad appeal to showcase the brand’s innovation and sustainability focus.

Are real Kia electric car owners featured in the commercials?

Some Kia electric car commercial campaigns include real EV owners sharing their experiences, alongside paid actors. This blend of testimonials helps build authenticity and trust in the brand’s messaging.

Who does the Kia electric car commercial voiceover?

The voiceover for many Kia electric car commercials is provided by professional narrators, sometimes with a recognizable tone like Morgan Freeman or other A-list voice actors. The choice varies by region and campaign theme.

Does Kia use social media influencers in their electric car ads?

Yes, Kia has incorporated digital creators and eco-conscious influencers in their electric car commercial strategies, especially for social media campaigns. This approach helps target younger audiences interested in sustainability and tech innovation.

Why does Kia feature specific actors in their electric car commercials?

Kia selects actors and personalities who align with their brand values—innovation, reliability, and eco-friendliness—to strengthen the message in their electric car commercials. These choices help create emotional connections with potential buyers.